Webinar | Page 9 | Building Performance Institute, Inc.

TOOLS OF THE TRADE – Part One of Three – Money: Increasing Our Financial Position

We have learned that attracting, developing, and retaining superior employees is not just important, it is essential, and culture trumps everything. Second to our people, tools in the hands of skilled leadership can result in products and services that are superior and excel beyond our wildest dreams. Being technical folks, we know having inadequate and less than robust tools in our hands only bring frustration, disappointment, and reduced production. Quality tools have a united objective, IMPROVEMENT. I hope to share with you in a three-part series, Tools of the Quality Management Trade.

Part one – Money: Increasing Our Financial Position
Disruption and risk caused by our perceived reductions will usually be proportional to the degree of cutting we can do. The question must be, how do we increase our financial position. Remember, plan for what you want, not what you do not want. Incremental financial change with minimal impact on our companies and agencies can allow you to trim up to 20% of costs. Most of those costs can be called LOSS. Loss is off the bottom line. That is profit to the Home Performance contractor and an increase in our operation budget if you are a Non-Profit. How can we turn either down?

Learning Objectives:

• Learn how money is our life blood, without it we lose opportunity
• Learn how to calculate the cost of poor quality and how to add lost money to the bottom line
• Learn to eliminate any work for which the cost exceeds the value

John Tooley is an award-winning Home Performance and Energy Efficiency Expert who has been involved in the building science world for 40 years. He has been honored with some of the most coveted awards in our industry receiving the EEBA Joule Award for Excellence in Advancing Energy Efficiency in 2006 and being inducted into the Building Performance Institute's Hall of Fame for lifetime commitment and dedication to the Home Performance Industry. He was the 2013 recipient of the Tony Woods Award for Excellence in Advancing the Home Performance Industry.

Earn Up To 1.5 BPI CEUs

Free to BPI GoldStar Contractors and BPI Test Centers; $50 fee for all others

Click Here To Register

Why We Do What We Do The human side of business

This webinar will focus on Edward L. Deci’s book Why We Do What We Do. You might want to purchase the book. You will not be disappointed. I will bookend Deci’s book with other books, articles, and research. We will draw our attention to - Instead of asking, “How can I motivate my people?” we should be asking, “How can I create the conditions within which people will motivate themselves?” The question we need to ask is, “Is a behavior autonomous or controlled?” To be autonomous means to act in accord with one’s self – it means feeling free and volitional in one’s action. To be controlled means to act because one is being pressured. If you want increased productivity and harmony in the workplace do not miss this webinar.

Learning Objectives:

1. Gain an understanding of self – motivation

2. Learn how to promote autonomy

3. Learn how to get the healthy behavior you want

Earn Up To 1.5 BPI CEUs

Free to BPI GoldStar Contractors and BPI Test Centers; $50 fee for all others

Click Here To Register

Strengthening Your Brand: Ways to Measure the Unmeasurable

Local search success continues to be one of the thorniest challenges for service area businesses–and Energy Circle's dataset increasingly shows that exceptional local search performance is closely tied to a company's brand strength. "Brand strength" is one of the most important elements of a strong business and is remarkably correlated with digital marketing success. In this webinar, Energy Circle CEO and Founder Peter Troast will discuss ways to quantitatively define your company’s brand and improve its strength—and how to apply those assets to strengthening your local search success.
He will discuss specific metrics used for measurement, how to better understand how robust your brand entity is, and how it can be improved.

Presentation by Peter Troast.

Peter Troast is the founder and CEO of Energy Circle. Peter is recognized as one of the country's foremost authorities on marketing for home performance, HVAC, and other efficiency related contracting companies. He authors the widely-read Energy Circle blog and is a passionate advocate for the power of the whole-house home performance business model. He and his team work with over 350 companies in 49 states to grow their business through services like website design and development, search engine optimization, lead generation and strategic content production. He is a popular and high-ranking speaker about marketing for contractors at HPC, RESNET, ACCA, BPI and EGIA conferences and events. For 2015, he received the Tony Woods Award for excellence in advancing the home performance.

Earn Up To 1.5 BPI CEUs

Free to BPI GoldStar Contractors and BPI Test Centers; $50 fee for all others

Click Here To Register

Taking Advantage of Facebook: Low-cost, Super-Targeted Marketing

Facebook’s advertising tools can be daunting—between myriad options for embarking upon advertising campaigns, an opaque update process and sometimes unintuitive structure, it can feel like Facebook advertising isn’t worth the effort. However, Facebook’s advertising tools can also be powerful and effective when used correctly—and when applying a relevant strategy. In this webinar, Energy Circle Founder and CEO Peter Troast will take a deep dive into Facebook’s advertising platform, including recent updates and helpful strategies you can use to ensure the success of your next foray into social advertising.

Presentation by Peter Troast.

Earn Up To 1.5 BPI CEUs

Free to BPI GoldStar Contractors and BPI Test Centers; $50 fee for all others

Click Here To Register

What the New Post-COVID-19 Low-Touch World Means for Contractors

COVID-19 may eventually get a vaccine, and the world back to some semblance of normalcy. But the consensus opinion is that the new ways of "low-touch" interaction are permanent aspects of our post-pandemic life. This will fundamentally alter how contractors acquire new customers, interact with them through the sales process, and do business overall.

Energy Circle CEO and Founder Peter Troast will discuss ways in which HVAC, home performance, and solar contractors can prepare their business and marketing strategies for this new, low-touch world and the fundamental changes in the customer communication and interaction process of which to be aware.

Presentation by Peter Troast.

Free to BPI GoldStar Contractors and BPI Test Centers; $50 fee for all others

Click here to register

Better Thinking, Better Results (Part Three)

Better Thinking - Better Results and the Universal Laws set the foundation for a better understanding of why Deming proclaimed the need for a System of Profound Knowledge. Our understanding of these truths assures a better, more productive, and great place for all to work. Dr. Deming said that his teaching is “based on the knowledge of living, and knowledge about how a system works.” The System of Profound Knowledge is a map for leading, performing, and living in concert and harmony. This webinar will combine Part 1&2 of Better Thinking – Better Results with the wisdom of Edwards Deming. It is sure that any company that is willing to learn and then implement these principles will exceed in leadership, performance in their company or agency and personal life as well.

Learning Objectives:

1. Learn why our appreciation of these principles are essential to our company’s success

2. Learn how the knowledge of The System of Profound Knowledge will smooth out our company problem solving by distinguishing systemic causes of problems from unique events

3. Learn how having a sound understanding of human behavior assures the harmony of our work relationships

Earn Up To 1.5 BPI CEUs

Free to BPI GoldStar Contractors and BPI Test Centers; $50 fee for all others

Click Here To Register

Better Thinking, Better Results (Part Two)

“Everything is energy and that’s all there is to it. Match the frequency of the reality you want, and you cannot help but get that reality. It can be no other way. This is not philosophy. This is physics.
Albert Einstein

In our second part we will continue to discuss how energy, vibration and frequency play a large part in our ability to have harmonious, effective, and efficient companies or agencies. I will disclose science and research from the U.S., France, Japan, Germany, Austria, and Italy. Do not miss this webinar! We will show how every thought we think and every choice we make determines our vibration and how it results in our present and future experience.

Learning Objectives

1. Learn how every thought or feeling you have affects everything around you.
2. Learn how high and low energy and vibration predict the level of success we will experience.
3. Learn what Albert Einstein meant by his quote above.

Earn Up To 1.5 BPI CEUs

Free to BPI GoldStar Contractors and BPI Test Centers; $50 fee for all others

Click Here To Register

Better Thinking, Better Results (Part One)

“The day science begins to study non-physical phenomena; it will make more progress in one decade than all the previous centuries of its existence.” Nikola Tesla

How we think about our reality drives our actions and results we want. Our thinking is dominantly focused on what we can see and not by what we cannot see. I believe that universal laws run our personal and work lives and can result in the business success we seek. The laws we will discuss are as sure as the law of gravity and are critical to business success.

Learning Objectives

1. Learn what defines a Universal Law
2. Learn how Universal Laws govern our lives and businesses
3. Learn about the unseen world and how Albert Einstein and Sir Isaac Newton agree with Nikola Tesla

Earn Up To 1.5 BPI CEUs

Free to BPI GoldStar Contractors and BPI Test Centers; $50 fee for all others

Click Here To Register

The Changing World of Reviews

Reviews play a major role in your home performance or HVAC company’s visibility online. They affect your ability to get leads and ultimately, the success of your business. With review signals being one of the top factors deciding whether or not your company will rank in the Google Local Pack, and the importance of ranking well on third-party review sites, review management remains a crucial business practice for strong reputation management and lead generation. In 2020, the battle for reviews is no longer just about star averages and quantities--today the content of the reviews themselves take on increasing importance.

During this webinar, Energy Circle Founder and CEO Peter Troast will answer:

• Why are reviews so important for rankings?
• How should you prioritize the most important sites to have reviews on?
• What kind of review request processes produce a steady flow?
• What has changed in the review environment in light of COVID-19?
• What do I do about a negative review?

Presentation by Peter Troast.

Peter Troast is the founder and CEO of Energy Circle. Peter is recognized as one of the country's foremost authorities on marketing for home performance, HVAC, and other efficiency related contracting companies. He authors the widely-read Energy Circle blog and is a passionate advocate for the power of the whole-house home performance business model. He and his team work with over 350 companies in 49 states to grow their business through services like website design and development, search engine optimization, lead generation and strategic content production. He is a popular and high ranking speaker about marketing for contractors at HPC, RESNET, ACCA, BPI and EGIA conferences and events. For 2015, he received the Tony Woods Award for excellence in advancing the home performance industry.

Click Here To Register

Confronting Coronavirus: What Contractors Should be Doing Now & How to Position Your Company for Afterward

Though news about COVID-19/coronavirus is developing at a breakneck pace, one thing is clear over the many recent conversations we’ve had with contractor clients: Companies are unsure how they should be communicating with customers about the outbreak. Energy Circle Founder and CEO Peter Troast will field questions and discuss options and methods for how your business can best manage this period of time, including a clear, transparent, and measured communications approach. During this webinar, he will discuss innovative best practices from around the industry to both weather this period of time, and prepare for afterward.

Presentation by Peter Troast.

Peter Troast is the founder and CEO of Energy Circle. Peter is recognized as one of the country's foremost authorities on marketing for home performance, HVAC, and other efficiency related contracting companies. He authors the widely-read Energy Circle blog and is a passionate advocate for the power of the whole-house home performance business model. He and his team work with over 350 companies in 49 states to grow their business through services like website design and development, search engine optimization, lead generation and strategic content production. He is a popular and high ranking speaker about marketing for contractors at HPC, RESNET, ACCA, BPI and EGIA conferences and events. For 2015, he received the Tony Woods Award for excellence in advancing the home performance industry.

Click Here To Register

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