Reviews play a major role in your home performance or HVAC company’s visibility online. They affect your ability to get leads and ultimately, the success of your business. With review signals being one of the top factors deciding whether or not your company will rank in the Google Local Pack, and the importance of ranking well on third-party review sites, review management remains a crucial business practice for strong reputation management and lead generation. In 2020, the battle for reviews is no longer just about star averages and quantities--today the content of the reviews themselves take on increasing importance.

During this webinar, Energy Circle Founder and CEO Peter Troast will answer:

• Why are reviews so important for rankings?
• How should you prioritize the most important sites to have reviews on?
• What kind of review request processes produce a steady flow?
• What has changed in the review environment in light of COVID-19?
• What do I do about a negative review?

Presentation by Peter Troast.

Peter Troast is the founder and CEO of Energy Circle. Peter is recognized as one of the country's foremost authorities on marketing for home performance, HVAC, and other efficiency related contracting companies. He authors the widely-read Energy Circle blog and is a passionate advocate for the power of the whole-house home performance business model. He and his team work with over 350 companies in 49 states to grow their business through services like website design and development, search engine optimization, lead generation and strategic content production. He is a popular and high ranking speaker about marketing for contractors at HPC, RESNET, ACCA, BPI and EGIA conferences and events. For 2015, he received the Tony Woods Award for excellence in advancing the home performance industry.