Tuesday, September 15, 2020 3PM EDT/12PM PDT

Facebook’s advertising tools can be daunting—between myriad options for embarking upon advertising campaigns, an opaque update process and sometimes unintuitive structure, it can feel like Facebook advertising isn’t worth the effort. However, Facebook’s advertising tools can also be powerful and effective when used correctly—and when applying a relevant strategy. In this webinar, Energy Circle Founder and CEO Peter Troast will take a deep dive into Facebook’s advertising platform, including recent updates and helpful strategies you can use to ensure the success of your next foray into social advertising.


Presentation by Peter Troast.

Peter Troast is the founder and CEO of Energy Circle. Peter is recognized as one of the country's foremost authorities on marketing for home performance, HVAC, and other efficiency related contracting companies. He authors the widely-read Energy Circle blog and is a passionate advocate for the power of the whole-house home performance business model. He and his team work with over 350 companies in 49 states to grow their business through services like website design and development, search engine optimization, lead generation and strategic content production. He is a popular and high-ranking speaker about marketing for contractors at HPC, RESNET, ACCA, BPI and EGIA conferences and events. For 2015, he received the Tony Woods Award for excellence in advancing the home performance.

Earn Up To 1.5 BPI CEUs

Free to BPI GoldStar Contractors and BPI Test Centers; $50 fee for all others

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