Tuesday, July 14, 2020 3PM EDT/12PM PDT
COVID-19 may eventually get a vaccine, and the world back to some semblance of normalcy. But the consensus opinion is that the new ways of "low-touch" interaction are permanent aspects of our post-pandemic life. This will fundamentally alter how contractors acquire new customers, interact with them through the sales process, and do business overall.
Energy Circle CEO and Founder Peter Troast will discuss ways in which HVAC, home performance, and solar contractors can prepare their business and marketing strategies for this new, low-touch world and the fundamental changes in the customer communication and interaction process of which to be aware.
Presentation by Peter Troast.
Peter Troast is the founder and CEO of Energy Circle. Peter is recognized as one of the country's foremost authorities on marketing for home performance, HVAC, and other efficiency related contracting companies. He authors the widely-read Energy Circle blog and is a passionate advocate for the power of the whole-house home performance business model. He and his team work with over 350 companies in 49 states to grow their business through services like website design and development, search engine optimization, lead generation and strategic content production. He is a popular and high-ranking speaker about marketing for contractors at HPC, RESNET, ACCA, BPI and EGIA conferences and events. For 2015, he received the Tony Woods Award for excellence in advancing the home performance.
Earn Up To 1.5 BPI CEUs
Free to BPI GoldStar Contractors and BPI Test Centers; $50 fee for all othersClick here to register