The summer season is frequently a busy one, between cooling season and customers motivated by home improvement projects. However, it's just as important to maintain marketing momentum during your busier months as it is during slower periods, especially during the unpredictable nature of our current era. Join Energy Circle Founder and CEO Peter Troast as he discusses marketing tactics and strategies to ensure you're prepared to capitalize upon the warmer months and ensure your marketing strategy remains strong and successful year-round.

Presentation by Peter Troast.

Peter Troast is the founder and CEO of Energy Circle. Peter is recognized as one of the country's foremost authorities on marketing for home performance, HVAC, and other efficiency related contracting companies. He authors the widely-read Energy Circle blog and is a passionate advocate for the power of the whole-house home performance business model. He and his team work with over 350 companies in 49 states to grow their business through services like website design and development, search engine optimization, lead generation and strategic content production. He is a popular and high ranking speaker about marketing for contractors at HPC, RESNET, ACCA, BPI and EGIA conferences and events. For 2015, he received the Tony Woods Award for excellence in advancing the home performance industry.

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When you meet with your management team, do you know the answers to the following questions?

· Do team members openly and readily disclose their opinions?

· Are team meetings compelling and productive?

· Does the team come to decisions quickly and avoid getting bogged down by consensus?

· Do team members confront one another about their shortcomings?

· Do team members sacrifice their own interests for the good of the team?

If the answer to any of these questions is “no”, this session will provide value to your organization. It is based on the book The Five Dysfunctions of a Team by Patrick Lencioni, a ground-breaking guide to the forces that prevent teams from operating efficiently and effectively.

Learning objectives: By attending this session participants will learn:

1. What the five dysfunctions of a team are.

2. How to recognize them in your team.

3. The important role of the leader in overcoming them.

4. How conflict helps in overcoming the five dysfunctions.

Presentation by Dick Kornbluth.

Dick Kornbluth has been a residential retrofit home insulation and home performance contractor since 1977. In 1992, he wrote the training manual and delivered the training for a performance-based low-income utility-sponsored weatherization program that incorporated combustion health and safety testing, air-sealing and blower-door testing to measure performance. His company, EnTherm Inc, was the first company recruited into NYSERDA's Home Performance with Energy Star™ program. Since leaving GreenHomes America in 2010, he has been active conducting training in home performance for PGW and CSG. He is also a nationally certified radon mitigation contractor and has been mitigating radon problems in Central New York building since 1987.

Earn Up To 1.5 BPI CEUs

Free to BPI GoldStar Contractors and BPI Test Centers; $50 fee for all others

Click here to register

Job costing is an essential and powerful business management tool. Used properly, it can provide timely feedback on pricing, sales, and crew performance that will enable you to make the changes necessary to ensure continued profitability and quality before it is too late. This session will cover the basic cost accounting principles relevant to job costing and methods of job costing including an Excel-based job-costing system that can be used to help make critical management decisions.

Learning objectives: By attending this session, participants will learn:

1. The basics of cost accounting, including the difference between direct and indirect costs and their importance in the job costing process.

2. Different methods of job costing and their pluses and minuses

3. A job costing system that is a powerful management tool that can help in critical decision making about pricing, sales and crew performance.

Presentation by Dick Kornbluth.

Dick Kornbluth has been a residential retrofit home insulation and home performance contractor since 1977. In 1992, he wrote the training manual and delivered the training for a performance-based low-income utility-sponsored weatherization program that incorporated combustion health and safety testing, air-sealing and blower-door testing to measure performance. His company, EnTherm Inc, was the first company recruited into NYSERDA's Home Performance with Energy Star™ program. Since leaving GreenHomes America in 2010, he has been active conducting training in home performance for PGW and CSG. He is also a nationally certified radon mitigation contractor and has been mitigating radon problems in Central New York building since 1987.

Earn Up To 1.5 BPI CEUs

Free to BPI GoldStar Contractors and BPI Test Centers; $50 fee for all others

Click here to register

2020 has been a wild ride, and all signs point to the indication that 2021 will follow suit. What will the year to come hold for the digital marketing landscape of the home performance, HVAC, and better building industries? Join Energy Circle Founder and CEO Peter Troast as he shares digital marketing insights for the year to come.

Presentation by Peter Troast.

Peter Troast is the founder and CEO of Energy Circle. Peter is recognized as one of the country's foremost authorities on marketing for home performance, HVAC, and other efficiency related contracting companies. He authors the widely-read Energy Circle blog and is a passionate advocate for the power of the whole-house home performance business model. He and his team work with over 350 companies in 49 states to grow their business through services like website design and development, search engine optimization, lead generation and strategic content production. He is a popular and high ranking speaker about marketing for contractors at HPC, RESNET, ACCA, BPI and EGIA conferences and events. For 2015, he received the Tony Woods Award for excellence in advancing the home performance industry.

Click Here To Register

If you don’t collect the money, it’s as if you never did the job! Actually, it’s worse because you have invested labor materials and overhead with nothing in return. This session will cover dozens of practical collections tips and help the company collect the money… while keeping happy customers. A Collections Policy will be developed, and cash flow tips will be covered while the job is being sold, is being done and when the job is complete, all designed to get you paid on time! As a special bonus, we will cover dozens of tax tips your accountant should have told you about … but didn’t!

Attendees will learn how to properly communicate with their customers in order to get paid in full and on time. The tax tips section will cover cost of attendance many times over.

 

Presentation by Tom Grandy.

Tom Grandy is an industrial engineer by training, has worked as the general manager of a service company, and was previously the Director of Company Development for Dial One franchise. Tom founded Grandy & Associates in 1987. For the past 34+ years his vision has been to "Teach contractors how to run profitable businesses." Grandy & Associates accomplishes its vision through nine (9) full-day seminar/workshops, online training, a two-day "Planning for Profit" workshop and the industry’s leading "Labor Pricing for a Profit" modeling software. Tom also spends a huge amount of his time performing two-day, onsite, Company Overviews to model companies for maximum profitability. He also writes articles for a number of trade journals.

 

Earn Up To 1.5 BPI CEUs

Free to BPI GoldStar Contractors and BPI Test Centers; $50 fee for all others

Click here to register

In addition to the ever-evolving digital landscape, contractors are faced with the current marketing challenges surrounding COVID-19 and its repercussions on both the market and homeowner needs and priorities. The nature of homeowner concerns is shifting, and that is impacting which services are driving revenue. The digital advertising and the lead generation landscape continues to change dynamically as it affects home performance and HVAC businesses. Google products continue to evolve, paid search grows more complex, the third party review landscape is ever-changing, and Facebook retains it’s dominant place in many homeowners’ daily lives. All of this presents a significant opportunity for contractors to improve their lead generation activities, lower marketing costs while growing the business and, ultimately, better the bottom line.

In this webinar presentation, Energy Circle Founder Peter Troast will discuss how contractors can balance these many priorities while preparing for business in 2021 and beyond—as well as developing effective marketing strategies to carry into the new year.

 

Presentation by Peter Troast.

Peter Troast is the founder and CEO of Energy Circle. Peter is recognized as one of the country's foremost authorities on marketing for home performance, HVAC, and other efficiency related contracting companies. He authors the widely-read Energy Circle blog and is a passionate advocate for the power of the whole-house home performance business model. He and his team work with over 350 companies in 49 states to grow their business through services like website design and development, search engine optimization, lead generation and strategic content production. He is a popular and high-ranking speaker about marketing for contractors at HPC, RESNET, ACCA, BPI and EGIA conferences and events. For 2015, he received the Tony Woods Award for excellence in advancing the home performance.
Earn Up To 1.5 BPI CEUs

Free to BPI GoldStar Contractors and BPI Test Centers; $50 fee for all others

Click here to register

Company culture, more commonly known as organizational culture, is defined simply as "the way we do things around here." It includes the underlying and often unspoken principles and rules that lie at the foundation of how you run your business, the written rules you use to manage your business, the public face you present to the communities you serve, and the way you manage your employees and treat your customers. When the messaging from these factors is not in alignment, employees can get confused, resulting in sub-optimal company performance and customer dissatisfaction. Even when the culture is clearly defined, there are company cultures that promote and encourage employee commitment and enthusiasm and others that don’t. So an understanding of how your company culture works will give you an insight into how your company is performing and the changes you can make to improve its performance. This will be a two part webinar. Part one will deal with defining company culture. Part two will be focused on how to create the culture change that will transform your company from where it is now to a higher performing business.

 

Dick Kornbluth has been a residential retrofit home insulation and home performance contractor since 1977. In 1992, he wrote the training manual and delivered the training for a performance-based low-income utility-sponsored weatherization program which incorporated combustion health and safety testing, air-sealing and blower-door testing to measure performance. His company, EnTherm Inc, was the first company recruited into NYSERDA's Home Performance with Energy Star™ program. Since leaving GreenHomes America in 2010, he has been active conducting training in home performance for PGW and CSG. He is also a nationally-certified radon mitigation contractor and has been mitigating radon problems in Central New York buildings since 1987.


Earn Up To 1.5 BPI CEUs

Free to BPI GoldStar Contractors and BPI Test Centers; $50 fee for all others

Click Here To Register

Company culture, more commonly known as organizational culture, is defined simply as "the way we do things around here." It includes the underlying and often unspoken principles and rules that lie at the foundation of how you run your business, the written rules you use to manage your business, the public face you present to the communities you serve, and the way you manage your employees and treat your customers. When the messaging from these factors is not in alignment, employees can get confused, resulting in sub-optimal company performance and customer dissatisfaction. Even when the culture is clearly defined, there are company cultures that promote and encourage employee commitment and enthusiasm and others that don’t. So an understanding of how your company culture works will give you an insight into how your company is performing and the changes you can make to improve its performance. This will be a two part webinar. Part one will deal with defining company culture. Part two will be focused on how to create the culture change that will transform your company from where it is now to a higher performing business.

 

Dick Kornbluth has been a residential retrofit home insulation and home performance contractor since 1977. In 1992, he wrote the training manual and delivered the training for a performance-based low-income utility-sponsored weatherization program which incorporated combustion health and safety testing, air-sealing and blower-door testing to measure performance. His company, EnTherm Inc, was the first company recruited into NYSERDA's Home Performance with Energy Star™ program. Since leaving GreenHomes America in 2010, he has been active conducting training in home performance for PGW and CSG. He is also a nationally-certified radon mitigation contractor and has been mitigating radon problems in Central New York buildings since 1987.


Earn Up To 1.5 BPI CEUs

Free to BPI GoldStar Contractors and BPI Test Centers; $50 fee for all others

Click Here To Register

We have learned that attracting, developing, and retaining superior employees is not just important, it is essential, and culture trumps everything. Second to our people, tools in the hands of skilled leadership can result in products and services that are superior and excel beyond our wildest dreams. Being technical folks, we know having inadequate and less than robust tools in our hands only bring frustration, disappointment, and reduced production. Quality tools have a united objective, IMPROVEMENT. I hope to share with you in a three-part series, Tools of the Quality Management Trade.

Part Three – Improvement: Improvement in business strategy, business results, customer, employee, and supplier relationships are the heart of leaders and great companies.
Business is dynamic and change is always close at hand. A blame free improvement culture will boost employee engagement and a sense of belonging that creates reduced turnover rates. Strong problem solving, mistake proofing, and process development have all helpful tools to ease implementation. The measurement of these changes and their tools is the efficiency, effectiveness, and flexibility of our process improvement.

Learning Objectives:

• Learn about the enormous paybacks of continual improvement
• Learn what tools are available
• Learn how and when to use the tools

 

John Tooley is an award-winning Home Performance and Energy Efficiency Expert who has been involved in the building science world for 40 years. He has been honored with some of the most coveted awards in our industry receiving the EEBA Joule Award for Excellence in Advancing Energy Efficiency in 2006 and being inducted into the Building Performance Institute's Hall of Fame for lifetime commitment and dedication to the Home Performance Industry. He was the 2013 recipient of the Tony Woods Award for Excellence in Advancing the Home Performance Industry.


Earn Up To 1.5 BPI CEUs

Free to BPI GoldStar Contractors and BPI Test Centers; $50 fee for all others

Click Here To Register

We have learned that attracting, developing, and retaining superior employees is not just important, it is essential, and culture trumps everything. Second to our people, tools in the hands of skilled leadership can result in products and services that are superior and excel beyond our wildest dreams. Being technical folks, we know having inadequate and less than robust tools in our hands only bring frustration, disappointment, and reduced production. Quality tools have a united objective, IMPROVEMENT. I hope to share with you in a three-part series, Tools of the Quality Management Trade.

Training and development (T&D) isn’t just important to any company, it is vital. Many employers in the current climate find T&D opportunities expensive. I have heard statements that align with this “I can’t afford to train someone only to lose them to my competitor once trained.”  Better yet, I ask, can we afford them if they stay untrained? The return on investment from T&D of employees is really a no brainer. Training produces a positive change in the functioning of any company. We will discuss and you will receive proven T&D tools.

Learning Objectives:

• Learn why T&D is a corner stone to our success
• Learn the most successful tools to use for new and existing employees
• Learn what proven tools will improve our T&D efforts

 

John Tooley is an award-winning Home Performance and Energy Efficiency Expert who has been involved in the building science world for 40 years. He has been honored with some of the most coveted awards in our industry receiving the EEBA Joule Award for Excellence in Advancing Energy Efficiency in 2006 and being inducted into the Building Performance Institute's Hall of Fame for lifetime commitment and dedication to the Home Performance Industry. He was the 2013 recipient of the Tony Woods Award for Excellence in Advancing the Home Performance Industry.


Earn Up To 1.5 BPI CEUs

Free to BPI GoldStar Contractors and BPI Test Centers; $50 fee for all others

Click Here To Register

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