House Characterization (HC) was developed to reduce efforts and maximize efficiency in Customers are the heart of our business—without them, we simply wouldn’t be here. That’s why mastering exceptional customer service isn’t optional—it’s essential. Too often, it’s the small oversights that leave a big, negative impression. In this impactful session, we’ll focus on the little things that actually matter most. Learn how to elevate every interaction, strengthen relationships, and create the kind of customer experiences that keep people coming back.

Learning Objectives:

1. Define the key principles of great customer service
2. Explore your “Why”
3. Dig into the importance of proper listening and body language

About the Instructor

Bill Kinnard is the President of Grandy and Associates. He has over 30 years of experience in Business Training, HVAC Sales, Service Management, Sales Management and Customer Service. He has worked with companies both large and small and has a unique ability to connect with people. He is an individual with a real passion for teaching contractors to better understand their businesses and help their employees become superior performers.