Tuesday, June 24, 2025 @ 3:00 PM

What does it take to create a brand that stands out in the competitive home performance contracting market? Companies committed to building science and a whole-house approach have unique opportunities to differentiate themselves, but success hinges on ensuring homeowners understand what sets you apart and the higher value of your services.

This Goldstar webinar is hosted by Peter Troast, CEO and founder of Energy Circle, a marketing company dedicated to the high-performance contractor industry. He will explore what defines a high-performance brand and how strategic messaging and targeted campaigns can help attract homeowners looking for larger, whole-home projects.

Learning Objectives

• Learn how to define and build a high-performance brand that stands out in the marketplace.
• Discover marketing strategies to effectively communicate the value of your whole-house approach.
• Explore ways to attract larger jobs and translate your high-performance brand into quality leads and revenue

About the Instructor
Peter Troast is the founder and CEO of Energy Circle. Peter is recognized as one of the country's foremost authorities on marketing for home performance, HVAC, and other efficiency related contracting companies. He authors the widely-read Energy Circle blog and is a passionate advocate for the power of the whole-house home performance business model. He and his team work with over 350 companies in 49 states to grow their business through services like website design and development, search engine optimization, lead generation and strategic content production. He is a popular and high-ranking speaker about marketing for contractors at HPC, RESNET, ACCA, BPI and EGIA conferences and events. For 2015, he received the Tony Woods Award for excellence in advancing the home performance industry.

 

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