Upcoming Webinars
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Tuesday, June 24, 2025 @ 3:00 PM
What does it take to create a brand that stands out in the competitive home performance contracting market? Companies committed to building science and a whole-house approach have unique opportunities to differentiate themselves, but success hinges on ensuring homeowners understand what sets you apart and the higher value of your services.This Goldstar webinar is hosted by Peter Troast, CEO and founder of Energy Circle, a marketing company dedicated to the high-performance contractor industry. He will explore what defines a high-performance brand and how strategic messaging and targeted campaigns can help attract homeowners looking for larger, whole-home projects.
Learning Objectives
- Define and build a high-performance brand that stands out in the marketplace.
- Discover marketing strategies to effectively communicate the value of your whole-house approach.
- Explore ways to attract larger jobs and translate your high-performance brand into quality leads and revenue
Peter Troast is the founder and CEO of Energy Circle. Peter is recognized as one of the country's foremost authorities on marketing for home performance, HVAC, and other efficiency related contracting companies. He authors the widely-read Energy Circle blog and is a passionate advocate for the power of the whole-house home performance business model. He and his team work with over 350 companies in 49 states to grow their business through services like website design and development, search engine optimization, lead generation and strategic content production. He is a popular and high-ranking speaker about marketing for contractors at HPC, RESNET, ACCA, BPI and EGIA conferences and events. For 2015, he received the Tony Woods Award for excellence in advancing the home performance industry.
Thursday, June 26, 2025 @ 3:00 PM
Get ready for a first-ever game show-style webinar on June 26th at 3PM ET with The LEARN Program, that’s equal parts shocking, educational, and just a little hilarious.Join our panel as we reveal real-life examples of poor workmanship, shortcuts, and head-scratching installation fails that’ll have you saying, “What were they thinking?!”
We’ll laugh (a little), learn (a lot), and dig into the real consequences of cutting corners in the field - and how these seemingly small mistakes undermine our energy efficiency goals.
This webinar will serve as a great reminder as to why we do what we do and what happens when you make strikingly obvious mistakes in a customer's home. We're excited to bring the first-ever gameshow-style webinar to BPI and hope to see you there!
Learning Objectives:
By attending this session, attendees will:
- Discuss the natural long-term consequences to installing measures with poor workmanship and how this diminishes energy efficiency goals
- Engage with a variety of weatherization professionals to better determine the right way to install certain measures while discovering resources available to provide support to field staff
- Walk away scratching your head while saying “what did I just see?” so that in the future, these mistakes are simply avoided
Tuesday, July 22, 2025 @ 3:00 PM
In the quest to build super-insulated, airtight, energy-efficient homes, we may have unintentionally introduced a new challenge: airflow issues so subtle they go undetected - leaving even top HVAC and home performance professionals scratching their heads. The result? Stress, discomfort, and inefficiencies that compromise building durability and occupant health.This webinar explores the often-overlooked impacts of airflow in, through, and around a home. From bath fans to complex HVAC systems, the mechanical systems we rely on to control indoor environments can actually contribute to pressure imbalances, poor ventilation, and "MAD AIR" - a hidden culprit behind energy waste and comfort complaints. We’ll share insights from a 26-home study, exposing the role of fans, interior doors, and ductwork in disrupting indoor air dynamics.
Learning Objectives:
- Identify the three primary forces driving air leakage and pressure differences in homes.
- Analyze real world research on how MAD-AIR affects the homes we service in all the areas of energy use, comfort, building durability, and indoor air quality.
John Tooley is an award-winning Home Performance and Energy Efficiency Expert who has been involved in the building science world for 40 years. He has been honored with some of the most coveted awards in our industry receiving the EEBA Joule Award for Excellence in Advancing Energy Efficiency in 2006 and being inducted into the Building Performance Institute's Hall of Fame for lifetime commitment and dedication to the Home Performance Industry. He was the 2013 recipient of the Tony Woods Award for Excellence in Advancing the Home Performance Industry.
Tuesday, August 5, 2025 @ 3:00 PM
House Characterization (HC) was developed to reduce efforts and maximize efficiency in Customers are the heart of our business—without them, we simply wouldn’t be here. That’s why mastering exceptional customer service isn’t optional—it’s essential. Too often, it’s the small oversights that leave a big, negative impression. In this impactful session, we’ll focus on the little things that actually matter most. Learn how to elevate every interaction, strengthen relationships, and create the kind of customer experiences that keep people coming back.Learning Objectives:
1. Define the key principles of great customer service
2. Explore your “Why”
3. Dig into the importance of proper listening and body language
About the Instructor
Bill Kinnard is the President of Grandy and Associates. He has over 30 years of experience in Business Training, HVAC Sales, Service Management, Sales Management and Customer Service. He has worked with companies both large and small and has a unique ability to connect with people. He is an individual with a real passion for teaching contractors to better understand their businesses and help their employees become superior performers.
Thursday, August 28, 2025 @ 12:00 PM
Just like thermal cameras show heat differences, acoustic cameras visualize sound intensity. In this live webinar, you’ll discover how this technology is transforming energy efficiency inspections and building diagnostics - plus get a quick tour of its surprising uses in other fields like bioacoustics, law enforcement, product testing, and stadium experience.What you’ll learn:
• Acoustic vs. Thermal: See how each tool works, what it detects, and when to use which
• How to use sound for air leakage detection for energy efficiency maximization
• On-site setup and data collection: how to use the technology in real-world conditions
• Real use cases in residential buildings
Join us and The LEARN Program for an insightful webinar!
About the speaker:
Daniel Gyorev is on a mission to make sound visible—and useful. As Business Development Manager at Sorama, he’s spent the past four years driving the global adoption of acoustic imaging technology, helping teams around the world turn invisible noise into actionable insight.
Daniel works at the crossroads of innovation and real-world impact. From testing labs and universities to energy consultants and building scientists, he collaborates with professionals across sectors to uncover smart, practical uses of sound visualization technology. His work blends technical insight with business growth, all with one goal: making buildings quieter, healthier, more efficient—and future-ready.
Tuesday, October 7, 2025 @ 3:00 PM
Sales don’t have to be so hard—but sometimes, we make them harder than they need to be. One common mistake? Selling to customers like they’re just like us. They’re not. If they had all our knowledge, they wouldn’t need our help.This session dives into the power of meeting customers where they are—literally and figuratively. Learn how to get to the “kitchen table,” connect in a way that resonates, and present solutions that align with their goals. When customers feel understood and empowered to choose what they truly want—not just what they can live with—your close rates and profits rise.
Learning Objectives:
1. Identify the five items your website must have
2. Create a first impression specialist
3. Apply the five customer buying principles
4. Unpack the importance of eliminating contractor speak
5. Dig into the importance of asking for the sale
About the Instructor
Bill Kinnard is the President of Grandy and Associates. He has over 30 years of experience in Business Training, HVAC Sales, Service Management, Sales Management and Customer Service. He has worked with companies both large and small and has a unique ability to connect with people. He is an individual with a real passion for teaching contractors to better understand their businesses and help their employees become superior performers.
Tuesday, October 21, 2025 @ 3:00 PM
Boost Close Rates—Without Adding Work for Your Sales TeamWhat if you could increase your close rate just by staying in touch with people who already know and trust your business?
In this session, you’ll learn how one contractor improved their average close rate from 30% to 35%—without changing a single thing about their sales process. We’ll walk you through exactly how it worked, and how you can apply the same strategy using simple, scalable tools.
It’s all about long-term nurturing—re-engaging past leads and clients with thoughtful, automated follow-up that keeps your business top of mind.
Learning Objectives:
1. Why long-term nurturing is a smart (and often overlooked) growth strategy
2. Two easy steps to build a campaign that gets results at scale
3. A simple, low-cost workflow to help you stay connected and convert more leads over time
About the Instructor
Bill Hoelzer is the founder of Volta Strategies, a consulting firm dedicated to helping residential solar and energy efficiency contractors grow profitably through relationship-based and digital marketing strategies. With over a decade of experience in the industry, Bill has driven sustained, double-digit growth and generated millions in new revenue for his clients. Before launching Volta Strategies in 2020, Bill led marketing at GreenSavers, a residential energy efficiency contractor and eight-time ENERGY STAR Contractor of the Year. During his tenure, he increased sales appointments by 635%—averaging 36% growth per year over seven years—while developing high-impact marketing strategies that contributed to both revenue and recognition.
Tuesday, December 2, 2025 @ 3:00 PM
Happiness, wellbeing, and success—these are the goals we have for our children, and they should be no different for our companies or weatherization agencies. To create a thriving organization, we need three key elements: vision, passion, and purpose. In this session, we’ll explore the blueprint for building a workplace where employees transition from seeing their job as "just a job" to viewing it as a meaningful career—and ultimately, a calling. With increased retention and reduced hassles, we'll dive into scientific findings and real-world examples of companies that have successfully made this transformation.Learning Objectives:
1. Discover the key characteristics of successful organizations
2. Uncover 4 powerful inputs that will boost any organization’s success
3. Implement principles that drive success and create lasting impact
About the Instructor
John Tooley is an award-winning Home Performance and Energy Efficiency Expert who has been involved in the building science world for 40 years. He has been honored with some of the most coveted awards in our industry receiving the EEBA Joule Award for Excellence in Advancing Energy Efficiency in 2006 and being inducted into the Building Performance Institute's Hall of Fame for lifetime commitment and dedication to the Home Performance Industry. He was the 2013 recipient of the Tony Woods Award for Excellence in Advancing the Home Performance Industry.
Tuesday, December 16, 2025 @ 3:00 PM
Ever wonder what makes top-performing companies so successful? It’s not just about hearing good advice—it’s about putting the right ideas into action. If that’s where you’ve felt stuck, you’re not alone.This session is designed to give you clear, simple steps you can take right away to start seeing results. Learn what the most successful companies are doing differently, and how you can apply those same strategies to grow your business and improve your quality of life. Let’s unlock the tools to help you thrive!
Learning Objectives:
1. Discover the top ten keys that set successful companies apart
2. Dig into the critical elements that you need to strengthen within your company
About the Instructor
Bill Kinnard is the President of Grandy and Associates. He has over 30 years of experience in Business Training, HVAC Sales, Service Management, Sales Management and Customer Service. He has worked with companies both large and small and has a unique ability to connect with people. He is an individual with a real passion for teaching contractors to better understand their businesses and help their employees become superior performers.
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The symbol of excellence for home performance contractors.