Upcoming Webinars
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Tuesday, January 13, 2026 @ 3:00 PM
Is your organization truly positioned to create value, drive growth, and deliver lasting profitability? In today’s rapidly changing business environment, strategic thinking has evolved - and organizations that don’t keep pace risk falling behind.This session challenges participants to take a fresh look at how strategy is formed, who is shaping it within their organization, and which tools still deliver results. We’ll explore both time-tested frameworks and emerging approaches that can help kick-start momentum and elevate performance.
Designed to blend proven practice with modern strategic insight, this webinar will help you recognize when it’s time to refine your strategy - and when it’s time to reinvent it altogether.
Learning Objectives:
- Position teams to effectively plan and execute strategy
- Connect strategy, objectives, metrics, and performance into a cohesive system
- Apply emerging strategic patterns to real-world organizational challenges
- Determine when structured action plans are most effective — and when a more flexible approach is needed
Chris DeVany is the founder and president of Pinnacle Performance Improvement Worldwide, a firm which focuses on management and organization development. Pinnacle’s clients include government agencies from the United States, the Royal Government of Saudi Arabia, Canada, Cayman Islands, global organizations such as Visa International, Cadence Design Systems, Coca Cola, Sprint, Microsoft, Aviva Insurance, Schlumberger and over 500 other organizations in 22 countries. His book 90 Days to a High-Performance Team, published by McGraw Hill, is helping thousands of executives, managers and team leaders improve performance.
Tuesday, January 27, 2026 @ 3:00 PM
Unlock the secrets to selling more effectively in today's competitive marketplace. In this engaging and actionable webinar, we’ll transform the traditional sales approach into a dynamic strategy that keeps customers coming back for more.Discover how to build trust, personalize interactions, and deliver value that turns one-time buyers into loyal advocates. Whether you're a seasoned sales professional or new to the field, this session will equip you with the tools and techniques to elevate your sales game and achieve lasting success.
Learning Objectives:
- Apply customer psychology principles to influence buying decisions
- Build stronger rapport and trust with prospects through intentional communication
- Tailor sales conversations to address individual customer needs and motivations
- Navigate objections and move confidently toward closing opportunities
- Create memorable customer experiences that encourage loyalty and referrals
- Use technology and data to support smarter, more effective sales strategies
Chris DeVany is the founder and president of Pinnacle Performance Improvement Worldwide, a firm which focuses on management and organization development. Pinnacle’s clients include government agencies from the United States, the Royal Government of Saudi Arabia, Canada, Cayman Islands, global organizations such as Visa International, Cadence Design Systems, Coca Cola, Sprint, Microsoft, Aviva Insurance, Schlumberger and over 500 other organizations in 22 countries. His book 90 Days to a High-Performance Team, published by McGraw Hill, is helping thousands of executives, managers and team leaders improve performance.
Tuesday, February 10, 2026 @ 3:00 PM
The way homeowners find and choose contractors is changing fast. AI-powered tools like ChatGPT and Google’s evolving search experience are reshaping how businesses appear online, what information homeowners see first, and which contractors rise to the top when it matters most. For home performance contractors, these changes will directly impact visibility, credibility, and lead quality in 2026 and beyond.This GoldStar webinar is hosted by Peter Troast, CEO and founder of Energy Circle, a marketing company that specializes exclusively in home performance contractor marketing. Drawing on real-world examples and national contractor marketing data, Peter breaks down how AI-driven search is changing the landscape and what contractors can do now to stay competitive. The session cuts through the hype to focus on what’s changing, why it matters, and where to prioritize your marketing efforts moving forward.
Learning Objectives:
- Explain how AI is reshaping how homeowners find, evaluate, and compare home performance contractors in 2026
- Differentiate where emerging AI marketing guidance aligns with (and diverges from) traditional marketing and SEO best practices
- Implement practical, contractor-friendly steps to stay visible and competitive as AI-powered search becomes the norm
Peter Troast is the founder and CEO of Energy Circle. Peter is recognized as one of the country's foremost authorities on marketing for home performance, HVAC, and other efficiency related contracting companies. He authors the widely-read Energy Circle blog and is a passionate advocate for the power of the whole-house home performance business model. He and his team work with over 350 companies in 49 states to grow their business through services like website design and development, search engine optimization, lead generation and strategic content production. He is a popular and high ranking speaker about marketing for contractors at HPC, RESNET, ACCA, BPI and EGIA conferences and events. For 2015, he received the Tony Woods Award for excellence in advancing the home performance.
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The symbol of excellence for home performance contractors.