Is there a greater challenge than working on the front lines of an organization and dealing one on one with customers daily? Much hinges on this critical role - from building strong customer relationships, to uncovering their ongoing needs, establishing loyalty, and even continued sales growth.

In the unique world of in-home selling, you are not calling on a business where, since the decision makers are at work, they are expected to make business and financial decisions. You are entering your customers personal and private space, where decision making can be more fluid and different rules apply.

In this webinar, we will discuss the two basic types of competitive superiority, the cost (not price) advantage, and differentiation advantage. We will look at implementation strategies and tools we can use to achieve superior performance.