One of the greatest challenges the home performance industry faces is how to connect consumer demand for healthy homes with private market opportunities for home performance improvement. The demand for and awareness of healthy homes continues to grow, but few homeowners connect health issues with the systems that make up their home. For this to be a viable business, the key question is: how can home performance contracting companies convert the growing demand for healthy homes to whole house jobs? During this webinar, Energy Circle CEO and Founder Peter Troast will explain the trajectory of the healthy homes movement within home performance, and consumer trends supported by first-party statistics and market intelligence. He will unpack how contractors can bridge this communication gap with homeowners, and the foundations of a healthier home business and marketing strategy.

Presentation by Peter Troast.

Peter Troast is the founder and CEO of Energy Circle. Peter is recognized as one of the country's foremost authorities on marketing for home performance, HVAC, and other efficiency related contracting companies. He authors the widely-read Energy Circle blog and is a passionate advocate for the power of the whole-house home performance business model. He and his team work with over 350 companies in 49 states to grow their business through services like website design and development, search engine optimization, lead generation and strategic content production. He is a popular and high-ranking speaker about marketing for contractors at HPC, RESNET, ACCA, BPI and EGIA conferences and events. For 2015, he received the Tony Woods Award for excellence in advancing the home performance.
Earn Up To 1.5 BPI CEUs

Free to BPI GoldStar Contractors and BPI Test Centers; $50 fee for all others

Click here to register

There is a tremendous difference in being a manager and being an “effective” manager.  This presentation will cover some very practical tips on how to be a very effective manager.  During the presentation we will cover seven (7) attributes of effective managers, four (4) ways to increase communications and we will look at three (3) specific goals to meet.  We will also discuss three (3) great ways to motivate your people, six (6) measurements of your success and finally three (3) numbers every manager needs to fully understand.  It matters not if you are new manager or have been in the position for year…..you will find value in this presentation. 

Specific Learning Objectives:  Most managers are simply promoted into the new positions based of the fact that they did an outstanding job in their previous position.  Bottom line, few are given any additional training in “how” to become an effective manager.  This course will provide so very practical tips on how to be a very effective manager.

Session Outline:  This is a very practical session.  Attendees will learn things like how attitude affects the job, how to hold weekly meetings, short interval scheduling to improve productivity, creating and using a To Do list and lots more.

 

Presented by Tom Grandy:

Tom Grandy is the Founder and President of Grandy & Associates. Grandy & Associates has created 24 Key Performance Indicators (KPIs) that apply throughout the HVAC and home performance industry. Click here for a full description of the 24 KPIs. The KPIs are the basic measuring tools utilized in the performance-based software called ProfitMaxx. ProfitMaxx puts systems in place to measure every aspect of the service technician's productivity and profitability.

Earn Up To 1.5 BPI CEUs

Free to BPI GoldStar Contractors and BPI Test Centers; $50 fee for all others

Click here to register

Reviews play a major role in your home performance or HVAC company’s visibility online. They affect your ability to get leads and ultimately, the success of your business. With review signals being one of the top factors deciding whether or not your company will rank in the Google Local Pack, and the importance of ranking well on third-party review sites, review management remains a crucial business practice for strong reputation management and lead generation.

Presentation by Peter Troast.

Peter Troast is the founder and CEO of Energy Circle. Peter is recognized as one of the country's foremost authorities on marketing for home performance, HVAC, and other efficiency related contracting companies. He authors the widely-read Energy Circle blog and is a passionate advocate for the power of the whole-house home performance business model. He and his team work with over 350 companies in 49 states to grow their business through services like website design and development, search engine optimization, lead generation and strategic content production. He is a popular and high-ranking speaker about marketing for contractors at HPC, RESNET, ACCA, BPI and EGIA conferences and events. For 2015, he received the Tony Woods Award for excellence in advancing the home performance.
Earn Up To 1.5 BPI CEUs

Free to BPI GoldStar Contractors and BPI Test Centers; $50 fee for all others

Click here to register

Increasing Our Profit by Developing a Customer Driven Company

Changing a company's nature or culture isn't easy. But customer intimacy can create a more sustainable and profitable model for our company. The customer intimacy experience will result in loyalty, organic marketing, and increased ROI. Customer intimacy is more than just aiming for customer satisfaction. Satisfaction is a feeling; intimacy creates loyalty and loyalty is a behavior. We need to be practical and focused on those customers who we believe will provide a return on an intimate relationship. Tony Hsieh, CEO of Zappos says it best, we need to deliver “WOW.” That creates customer intimacy. In home performance we often only serve a customer once. This is not acceptable nor is it our full potential.

Presented by John Tooley, Owner of John Tooley LLC

John Tooley is an award-winning Home Performance and Energy Efficiency Expert who has been involved in the building science world for 40 years. He has been honored with some of the most coveted awards in our industry receiving the EEBA Joule Award for Excellence in Advancing Energy Efficiency in 2006 and being inducted into the Building Performance Institute's Hall of Fame for lifetime commitment and dedication to the Home Performance Industry. He was the 2013 recipient of the Tony Woods Award for Excellence in Advancing the Home Performance Industry.


Earn Up To 1.5 BPI CEUs

Free to BPI GoldStar Contractors and BPI Test Centers; $50 fee for all others

 

Click here to register

Part two describes a step-by-step process for instituting a change in how your organization is functioning.

Presentation by Dick Kornbluth.

Dick Kornbluth has been a residential retrofit home insulation and home performance contractor since 1977. In 1992, he wrote the training manual and delivered the training for a performance-based low-income utility-sponsored weatherization program which incorporated combustion health and safety testing, air-sealing and blower-door testing to measure performance. His company, EnTherm Inc, was the first company recruited into NYSERDA's Home Performance with Energy Star™ program. Since leaving GreenHomes America in 2010, he has been active conducting training in home performance for PGW and CSG. He is also a nationally-certified radon mitigation contractor and has been mitigating radon problems in Central New York building since 1987.

Earn Up To 1.5 BPI CEUs

Free to BPI GoldStar Contractors and BPI Test Centers; $50 fee for all others

Click here to register

If your organization is not performing up to your goals and standards, and you want to change the way it operates, how do you go about instituting change? Culture change is not easy, but there is a systematic way to make it happen. This is a 2-part series. Part one looks at the ways culture operates in an organization and provides tools to understand how it operates in your organization.

Presentation by Dick Kornbluth.

Dick Kornbluth has been a residential retrofit home insulation and home performance contractor since 1977. In 1992, he wrote the training manual and delivered the training for a performance-based low-income utility-sponsored weatherization program that incorporated combustion health and safety testing, air-sealing and blower-door testing to measure performance. His company, EnTherm Inc, was the first company recruited into NYSERDA's Home Performance with Energy Star™ program. Since leaving GreenHomes America in 2010, he has been active conducting training in home performance for PGW and CSG. He is also a nationally certified radon mitigation contractor and has been mitigating radon problems in Central New York building since 1987.

Earn Up To 1.5 BPI CEUs

Free to BPI GoldStar Contractors and BPI Test Centers; $50 fee for all others

Click here to register

It seems like every day there is a new update or change occurring within the Google My Business platform, which is a valuable asset to anyone’s local SEO
strategy and a necessary component of a competitive landscape, especially within services fields.

Presentation by Peter Troast.

Peter Troast is the founder and CEO of Energy Circle. Peter is recognized as one of the country's foremost authorities on marketing for home performance, HVAC, and other efficiency related contracting companies. He authors the widely-read Energy Circle blog and is a passionate advocate for the power of the whole-house home performance business model. He and his team work with over 350 companies in 49 states to grow their business through services like website design and development, search engine optimization, lead generation and strategic content production. He is a popular and high-ranking speaker about marketing for contractors at HPC, RESNET, ACCA, BPI and EGIA conferences and events. For 2015, he received the Tony Woods Award for excellence in advancing the home performance.
Earn Up To 1.5 BPI CEUs

Free to BPI GoldStar Contractors and BPI Test Centers; $50 fee for all others

Click here to register

The digital advertising landscape continues to change dynamically as it affects home performance and HVAC businesses. Google continues to launch new
products, paid search grows more complex, the review landscape is constantly changing, and Facebook retains its dominant place in many homeowners’ lives.

All of this presents significant opportunity for contractors to improve their digital marketing strategy, lower marketing costs while growing the business and
bettering the bottom line.

Presentation by Peter Troast. 

Peter Troast is the founder and CEO of Energy Circle. Peter is recognized as one of the country's foremost authorities on marketing for home performance, HVAC, and other efficiency related contracting companies.
He authors the widely-read Energy Circle blog and is a passionate advocate for the power of the whole-house home performance business model. He and his
team work with over 350 companies in 49 states to grow their business through services like website design and development, search engine optimization,
lead generation and strategic content production. He is a popular and high-ranking speaker about marketing for contractors at HPC, RESNET, ACCA, BPI and EGIA conferences and events. For 2015, he received the Tony Woods Award for excellence in advancing the home performance.

Earn Up To 1.5 BPI CEUs

Free to BPI GoldStar Contractors and BPI Test Centers; $50 fee for all others

Click here to register

This session will help each of us find that illusive, if not lost, key to those things that lead to high performance. Once found, the key will allow us to alter our actions and work with others to alter theirs, to take performance to a new level. A truth is, having more information often doesn't translate into different action. We will discuss turning knowledge into action. Have you ever wondered why so much training, consulting, research, and so many books and articles produce so little desired performance? Why it is, that owners, managers and supervisors report being enlightened by presentations at conferences and trainings, but not much happens in their company? Don’t miss this webinar – let’s find the key!

Learning Objectives:

1. Learn where to find the key
2. Learn what’s missing between enlightenment and action
3. Learn the three laws of performance

Presented by John Tooley, Owner of John Tooley LLC
Earn Up To 1.5 BPI CEUs

Free to BPI GoldStar Contractors and BPI Test Centers; $50 fee for all others

 

Click here to register
PLEASE NOTE: THE DATE OF THIS WEBINAR HAS BEEN UPDATED

Home Performance, HVAC, Insulation and Solar businesses are inherently seasonal--often understaffed during peak seasons like the Fall. When the fall season begins to activate fluctuates greatly based on weather and temperatures, and we don’t want our businesses to be completely at the whim of Mother Nature. So is it possible to break the cycle of awaiting those weather triggers?

In this webinar, Energy Circle's Peter Troast will discuss proven business enhancement strategies to activate the market early, in order to help drive revenues and profits across the entire season, not just the peak. He'll share his team's deep dataset of seasonal trigger points and show real-world case studies of marketing tactics that can activate the market prior to that first frost.

Presentation by Peter Troast
Earn Up To 1.5 BPI CEUs

Free to BPI GoldStar Contractors and BPI Test Centers; $50 fee for all others

Click here to register

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