Tuesday, January 14, 2020 3PM EDT/12PM PDT

The digital advertising landscape continues to change dynamically as it affects home performance and HVAC businesses. Google continues to launch new
products, paid search grows more complex, the review landscape is constantly changing, and Facebook retains its dominant place in many homeowners’ lives.

All of this presents significant opportunity for contractors to improve their digital marketing strategy, lower marketing costs while growing the business and
bettering the bottom line.

Presentation by Peter Troast. 

Peter Troast is the founder and CEO of Energy Circle. Peter is recognized as one of the country's foremost authorities on marketing for home performance, HVAC, and other efficiency related contracting companies.
He authors the widely-read Energy Circle blog and is a passionate advocate for the power of the whole-house home performance business model. He and his
team work with over 350 companies in 49 states to grow their business through services like website design and development, search engine optimization,
lead generation and strategic content production. He is a popular and high-ranking speaker about marketing for contractors at HPC, RESNET, ACCA, BPI and EGIA conferences and events. For 2015, he received the Tony Woods Award for excellence in advancing the home performance.

Earn Up To 1.5 BPI CEUs

Free to BPI GoldStar Contractors and BPI Test Centers; $50 fee for all others

Click here to register