One of the greatest challenges the home performance industry faces is how to connect consumer demand for healthy homes with private market opportunities for home performance improvement. The demand for and awareness of healthy homes continues to grow, but few homeowners connect health issues with the systems that make up their home. For this to be a viable business, the key question is: how can home performance contracting companies convert the growing demand for healthy homes to whole house jobs? During this webinar, Energy Circle CEO and Founder Peter Troast will explain the trajectory of the healthy homes movement within home performance, and consumer trends supported by first-party statistics and market intelligence. He will unpack how contractors can bridge this communication gap with homeowners, and the foundations of a healthier home business and marketing strategy.

Presentation by Peter Troast.

Peter Troast is the founder and CEO of Energy Circle. Peter is recognized as one of the country's foremost authorities on marketing for home performance, HVAC, and other efficiency related contracting companies. He authors the widely-read Energy Circle blog and is a passionate advocate for the power of the whole-house home performance business model. He and his team work with over 350 companies in 49 states to grow their business through services like website design and development, search engine optimization, lead generation and strategic content production. He is a popular and high-ranking speaker about marketing for contractors at HPC, RESNET, ACCA, BPI and EGIA conferences and events. For 2015, he received the Tony Woods Award for excellence in advancing the home performance.
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