Leadership - A Change Agent

Leadership presents a profound approach for lasting change. Leadership skills will maximize team productivity, drive breakthrough innovation, and secure a competitive edge for your company or agency. This session will present the difference between management and leadership. Both are sorely needed, managers we have, leaders are far and few. Lucky are the rare who have or are a leader/manager. Anyone can be a leader. Leaders are walking in our midst. You might be one. One who burns inside to help positive change. This session is for you. This session is about how to sharpen the axe of leadership.

Learning objectives:

1. Learn the difference between leadership and management

2. Learn how leadership is focused on change

3. Learn what motivates true change

Presented by John Tooley, Owner of John Tooley LLC

John Tooley is an award-winning Home Performance and Energy Efficiency Expert who has been involved in the building science world for 40 years. He has been honored with some of the most coveted awards in our industry receiving the EEBA Joule Award for Excellence in Advancing Energy Efficiency in 2006 and being inducted into the Building Performance Institute's Hall of Fame for lifetime commitment and dedication to the Home Performance Industry. He was the 2013 recipient of the Tony Woods Award for Excellence in Advancing the Home Performance Industry.


Earn Up To 1.5 BPI CEUs

Free to BPI GoldStar Contractors and BPI Test Centers; $50 fee for all others

 

Click here to register
Mixing the Quality Serum

For more than four decades, the home performance industry has depended on passing on best practices to ensure jobs are done right. Best practices are like recipes, instructions for how to get something done. However, we keep fixing the same things over and over. It’s not for lack of trying. We’ve tried new designs, new products, and new training methods. In addition, we try to make sure the result is good, and the right work was done right by inspecting work after it is completed. We must stop this futile effort and build quality in. Building “in” quality implies actions that are applied internal to a work process. Therefore, this is the serum that will inoculate our industry and set us free to become a healthy, strong, and successful company or agency.

Learning Objectives:

1. Learn the use of a quality serum

2. Learn what a serum will not do

3. Learn how to mix your own quality serum

Presented by John Tooley, Owner of John Tooley LLC

John Tooley is an award-winning Home Performance and Energy Efficiency Expert who has been involved in the building science world for 40 years. He has been honored with some of the most coveted awards in our industry receiving the EEBA Joule Award for Excellence in Advancing Energy Efficiency in 2006 and being inducted into the Building Performance Institute's Hall of Fame for lifetime commitment and dedication to the Home Performance Industry. He was the 2013 recipient of the Tony Woods Award for Excellence in Advancing the Home Performance Industry.


Earn Up To 1.5 BPI CEUs

Free to BPI GoldStar Contractors and BPI Test Centers; $50 fee for all others

 

Click here to register
Part Two of Finding and Fixing the Profit-Killing Hidden Costs in Your Business

Whether you are a private contractor or a weatherization agency, call-backs, inefficient business processes, and employee turnover affect your bottom line. Every call-back, time wasted because of inefficient operations, and the cost to train a new employee divert resources better used to increase production and generate revenue. Of all the investments you can make in your organization, the investment in creating a culture and system of quality will pay the greatest dividend over the long haul. We will look at the real cost of call-backs and operational inefficiencies in your business and present techniques and activities you can use to uncover and reduce these sometimes hidden costs. We will also address the critical importance of creating a culture of quality in your organization. This will be an inter-active session which will challenge you with exercises and activities designed to engage you in the process of improving your organization’s commitment to Quality.

By attending and participating in this webinar, attendees will learn:

1. How to analyze their business in order to uncover defects and inefficiencies in their business operations.

2. Techniques for discovering the root causes of call-backs and inefficiencies in their business operations.

3. The importance of a culture of Quality in preventing future profit-killing problems in their business

Presentation by Dick Kornbluth.

Dick Kornbluth has been a residential retrofit home insulation and home performance contractor since 1977. In 1992, he wrote the training manual and delivered the training for a performance-based low-income utility-sponsored weatherization program that incorporated combustion health and safety testing, air-sealing and blower-door testing to measure performance. His company, EnTherm Inc, was the first company recruited into NYSERDA's Home Performance with Energy Star™ program. Since leaving GreenHomes America in 2010, he has been active conducting training in home performance for PGW and CSG. He is also a nationally certified radon mitigation contractor and has been mitigating radon problems in Central New York building since 1987.

Earn Up To 1.5 BPI CEUs

Free to BPI GoldStar Contractors and BPI Test Centers; $50 fee for all others

Click here to register
Finding and Fixing the Profit-Killing Hidden Costs in Your Business

Whether you are a private contractor or a weatherization agency, call-backs, inefficient business processes, and employee turnover affect your bottom line. Every call-back, time wasted because of inefficient operations, and the cost to train a new employee divert resources better used to increase production and generate revenue. Of all the investments you can make in your organization, the investment in creating a culture and system of quality will pay the greatest dividend over the long haul. We will look at the real cost of call-backs and operational inefficiencies in your business and present techniques and activities you can use to uncover and reduce these sometimes hidden costs. We will also address the critical importance of creating a culture of quality in your organization. This will be an inter-active session which will challenge you with exercises and activities designed to engage you in the process of improving your organization’s commitment to Quality.

By attending and participating in this webinar, attendees will learn:

1. How to analyze their business in order to uncover defects and inefficiencies in their business operations.

2. Techniques for discovering the root causes of call-backs and inefficiencies in their business operations.

3. The importance of a culture of Quality in preventing future profit-killing problems in their business

Presentation by Dick Kornbluth.

Dick Kornbluth has been a residential retrofit home insulation and home performance contractor since 1977. In 1992, he wrote the training manual and delivered the training for a performance-based low-income utility-sponsored weatherization program that incorporated combustion health and safety testing, air-sealing and blower-door testing to measure performance. His company, EnTherm Inc, was the first company recruited into NYSERDA's Home Performance with Energy Star™ program. Since leaving GreenHomes America in 2010, he has been active conducting training in home performance for PGW and CSG. He is also a nationally certified radon mitigation contractor and has been mitigating radon problems in Central New York building since 1987.

Earn Up To 1.5 BPI CEUs

Free to BPI GoldStar Contractors and BPI Test Centers; $50 fee for all others

Click here to register
The Healthy Homes Movement Post-COVID-19: Did Anything Change

The onset of COVID-19 and the resulting influence of the pandemic changed the way many homeowners thought about topics such as indoor air quality, ventilation, and healthy home systems. As we emerge from the height of the pandemic, its impact on our behaviors and habits is still sending aftershocks through our daily lives. Energy Circle Founder and CEO Peter Troast will take a look at how COVID-19 changed the landscape of the healthy homes industry, and the related trends that we’ve been observing. He’ll review updated keyword and marketing data, as well as potential changes in the consumer mindset. We’ll also take a retrospective look at our initial predictions around COVID-19 and its relationship with, and impact on, healthy homes trends and behaviors.

Presentation by Peter Troast.

Peter Troast is the founder and CEO of Energy Circle. Peter is recognized as one of the country's foremost authorities on marketing for home performance, HVAC, and other efficiency related contracting companies. He authors the widely-read Energy Circle blog and is a passionate advocate for the power of the whole-house home performance business model. He and his team work with over 350 companies in 49 states to grow their business through services like website design and development, search engine optimization, lead generation and strategic content production. He is a popular and high ranking speaker about marketing for contractors at HPC, RESNET, ACCA, BPI and EGIA conferences and events. For 2015, he received the Tony Woods Award for excellence in advancing the home performance industry.

Click Here To Register
Sell Solutions, Don't Buy Problems

The sales process for Home Performance and related trade allies can be complicated at times. We want to deliver solutions for our customers. However, homes can have other contributing factors that may cause failure to deliver the solution that will meet the customer’s desired outcomes. The science of buildings and sales must be in harmony. We will look at a couple of complex homes and discuss the solutions and problem avoidance. Join this webinar and see the complexity of both Sciences.

Learning objectives:

1. Learn how to sell solutions while avoiding problems.

2. Learn how to deal with what is required to address customer’s needs.

3. Understand the complexities of our sales process.

Presented by John Tooley, Owner of John Tooley LLC

John Tooley is an award-winning Home Performance and Energy Efficiency Expert who has been involved in the building science world for 40 years. He has been honored with some of the most coveted awards in our industry receiving the EEBA Joule Award for Excellence in Advancing Energy Efficiency in 2006 and being inducted into the Building Performance Institute's Hall of Fame for lifetime commitment and dedication to the Home Performance Industry. He was the 2013 recipient of the Tony Woods Award for Excellence in Advancing the Home Performance Industry.


Earn Up To 1.5 BPI CEUs

Free to BPI GoldStar Contractors and BPI Test Centers; $50 fee for all others

 

Click here to register
Overcoming the Hiring Challenge Using Recuiting

Recruiting and hiring good talent has been a pervasive problem in the better building industry for some time now. Whether it’s finding strong recruits for your business, or retaining valuable crew members—we’ve heard from contractors across the country that the hiring challenge has been monumental in 2021. What does this mean for our industry, and what role can marketing play to help solve this problem? Join Energy Circle Founder and CEO Peter Troast as he talks through the challenges of recruiting and hiring, as well as actionable marketing tactics that you can utilize to address the problem.

Presentation by Peter Troast.

Peter Troast is the founder and CEO of Energy Circle. Peter is recognized as one of the country's foremost authorities on marketing for home performance, HVAC, and other efficiency related contracting companies. He authors the widely-read Energy Circle blog and is a passionate advocate for the power of the whole-house home performance business model. He and his team work with over 350 companies in 49 states to grow their business through services like website design and development, search engine optimization, lead generation and strategic content production. He is a popular and high ranking speaker about marketing for contractors at HPC, RESNET, ACCA, BPI and EGIA conferences and events. For 2015, he received the Tony Woods Award for excellence in advancing the home performance industry.

Click Here To Register
The Art of Persuasion

Selling what the customer wants in order to sell them what they need is truly an art. This webinar will share, from my years of experience, selling with a mixture of science and research. We will share information that you will find inherently interesting and applicable to your company’s positioning in the marketplace and a successful sales approach to accompany it. The honest person will find the information presented very helpful; the dishonest person will also find the same. Why, because much of the information is based in behavioral science. Successful persuasion grounded in honesty and clarity is our refreshing approach to helping others buy our valuable services and products.

Learning Objectives:

1. Learn three market positions for your company and actions to assure their success

2. Learn what behavioral science says about the art of persuasion

3. Learn what 7 letter word should described our product or service “_ _ _ _ _ _ _”

4. Learn how create value and close the deal

Presented by John Tooley, Owner of John Tooley LLC

John Tooley is an award-winning Home Performance and Energy Efficiency Expert who has been involved in the building science world for 40 years. He has been honored with some of the most coveted awards in our industry receiving the EEBA Joule Award for Excellence in Advancing Energy Efficiency in 2006 and being inducted into the Building Performance Institute's Hall of Fame for lifetime commitment and dedication to the Home Performance Industry. He was the 2013 recipient of the Tony Woods Award for Excellence in Advancing the Home Performance Industry.


Earn Up To 1.5 BPI CEUs

Free to BPI GoldStar Contractors and BPI Test Centers; $50 fee for all others

 

Click here to register
Selling Home Performance and Creating Customers for Life

Translating Our Value-Based Solutions into Bottom Line Profitability

A quality company needs to have a clear understanding of the value we deliver through our Home Performance Organizations and how to sell it. Delivering SUCCESS should be the cornerstone of our delivery and sales approach. The concept of Push-Pull and how to use it to the benefit of our company is critical in reducing our customer acquisition costs. We will look at sales case studies and explore a sales process the can not only result in more closed contracts but develop customers for life. Join this webinar ready to consider a proven process to match and enhance your hard-earned reputation.
Learning Objectives
1. Learn how to evaluate what the customer wants and needs.
2. Learn the concept of Push-Pull sales approach and how to use it to increase sales.
3. Learn the three super important questions most salespersons never ask.

Presented by John Tooley, Owner of John Tooley LLC

John Tooley is an award-winning Home Performance and Energy Efficiency Expert who has been involved in the building science world for 40 years. He has been honored with some of the most coveted awards in our industry receiving the EEBA Joule Award for Excellence in Advancing Energy Efficiency in 2006 and being inducted into the Building Performance Institute's Hall of Fame for lifetime commitment and dedication to the Home Performance Industry. He was the 2013 recipient of the Tony Woods Award for Excellence in Advancing the Home Performance Industry.


Earn Up To 1.5 BPI CEUs

Free to BPI GoldStar Contractors and BPI Test Centers; $50 fee for all others

 

Click here to register
The Art of Customer Intimacy

Increasing Our Profit by Developing a Customer Driven Company

Changing a company's nature or culture is not easy. But customer intimacy can create a more sustainable and profitable model for our company. The customer intimacy experience will result in loyalty, organic marketing, and increased ROI. Customer intimacy is more than just aiming for customer satisfaction. Satisfaction is a feeling; intimacy creates loyalty and loyalty is a behavior. We need to be practical and focused on those customers who we believe will provide a return on an intimate relationship. Tony Hsieh, CEO of Zappos said it best, we need to deliver “WOW.” That creates customer intimacy. In home performance we often only serve a customer once. This is not acceptable nor is it our full potential.

Learning Objectives:

1. Learn how to successfully position your company.
2. Learn how to increase referrals beyond where we are today.
3. Learn how Customer Intimacy moves beyond delivering value and satisfaction.

Presented by John Tooley, Owner of John Tooley LLC

John Tooley is an award-winning Home Performance and Energy Efficiency Expert who has been involved in the building science world for 40 years. He has been honored with some of the most coveted awards in our industry receiving the EEBA Joule Award for Excellence in Advancing Energy Efficiency in 2006 and being inducted into the Building Performance Institute's Hall of Fame for lifetime commitment and dedication to the Home Performance Industry. He was the 2013 recipient of the Tony Woods Award for Excellence in Advancing the Home Performance Industry.


Earn Up To 1.5 BPI CEUs

Free to BPI GoldStar Contractors and BPI Test Centers; $50 fee for all others

 

Click here to register

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