As the Inflation Reduction Act’s rebates and rollouts continue to move forward—sometimes slowly—in real time, there may be frustration thanks to the Act’s evolving deadlines and details. Communicating these nuances to your customers may prove challenging—so we’re here to help.

Join Energy Circle CEO and Founder Peter Troast to discuss how to manage objections and questions arising from the Inflation Reduction Act’s rollout.

Learning Objectives

In this session we’ll learn how to:
• Market now, even though some incentives are not yet available
• Answer customer objections about uncertain timelines and give reasons to buy now
• Be ready to market the long-term opportunities of the IRA

Peter Troast is the founder and CEO of Energy Circle. He is one of the country's foremost authorities on marketing for home performance, HVAC, and other efficiency related contracting companies. He authors the widely-read Energy Circle blog and is a passionate advocate for the power of the whole-house home performance business model. He and his team work with over 350 companies in 49 states to grow their business through services like website design and development, search engine optimization, lead generation and strategic content production. He is a popular and high ranking speaker about marketing for contractors at HPC, RESNET, ACCA, BPI and EGIA conferences and events. For 2015, he received the Tony Woods Award for excellence in advancing the home performance industry.

Earn Up To 1.5 BPI CEUs

GoldStar Webinars are free to BPI GoldStar Contractors, their Candidates/employees, Test Centers, Proctors/employees. To Register provide your Organization/Company Name, GoldStar ID# or Test Center ID#, and Candidate ID#. Then close out the registration page without making payment. A BPI representative will contact you if additional details are needed.

The cost is $50 for all others, including BPI Certified Professionals who do not fall into the above categories. All BPI Certified Professionals can earn 1.5 CEUs by attending.

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Today’s workforce is very different from that of the past. Employees are more transparent about their habits, values, perceptions, and work ethic. They are more willing to express their needs and expectations, and as a result, our work relationships are often more complex and personal than they used to be.

Business leaders must face a big question:  what is the responsibility of managers and supervisors? The answer is more important now than ever. Small battles win the war and small changes can make large improvements in culture, production, and the bottom line.

In this session we will an easy process to help clarify the responsibilities of managers and supervisors. It’s all about responsibility and accountability in three important areas of our business.

Learning Objectives:

In this session we’ll learn:

• 3 things every business wants and how to accomplish them
• How to assign accountability
• What we’re really responsible for (this will surprise you!)
• How to successfully fulfill our supervisory responsibilities

Presented by John Tooley of John Tooley, LLC

John Tooley is an award-winning Home Performance and Energy Efficiency Expert who has been involved in the building science world for 40 years. He has been honored with some of the most coveted awards in our industry.

He received the EEBA Joule Award for Excellence in Advancing Energy Efficiency in 2006 and was inducted into the Building Performance Institute's Hall of Fame for lifetime commitment and dedication to the Home Performance Industry. He was the 2013 recipient of the Tony Woods Award for Excellence in Advancing the Home Performance Industry

Earn Up To 1.5 BPI CEUs

GoldStar Webinars are free to BPI GoldStar Contractors, their Candidates/employees, Test Centers, Proctors/employees. To Register provide your Organization/Company Name, GoldStar ID# or Test Center ID#, and Candidate ID#. Then close out the registration page without making payment. A BPI representative will contact you if additional details are needed.

The cost is $50 for all others, including BPI Certified Professionals who do not fall into the above categories. All BPI Certified Professionals can earn 1.5 CEUs by attending.

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