Tuesday, October 24, 2023 3PM EDT/12PM PDT


Dr W. Edward Deming is a founding thinker of Total Quality Management. His System of Profound Knowledge offers a comprehensive theory of management. It is a highly integrated framework of thought and action for any leader wishing to transform an organization operating under the prevailing system of management into a thriving, systemically focused organization.

Dr. Deming said that his teaching is “based on the knowledge of living, and knowledge about a system.” The System of Profound Knowledge is a map for leading, performing, and living in concert. His philosophy is truly just as pertinent today as it was in the past. His philosophy is timeless because it has a basis in systems thinking, which is natural.

This session will lead us through the four foundational principles Deming taught during his entire professional life. It is sure that any company that will learn and then implement the System of Profound Knowledge will exceed in leadership, performance and in company and personal life.

Learning Objectives:

1. Learn why our appreciation of a system is essential to our company’s success.

2. Learn how the knowledge of variation smooths out our company problem solving by distinguishing systemic causes of problems from unique events.

3. Learn how having a good knowledge of human behavior assures the harmony of our company’s relationships.

4. Learn how the theory of knowledge will lead us as we help develop our employees and a learning company.


Presented by John Tooley

Earn up to 1.5 BPI CEUs

Free to GoldStar Contractors and Test Centers, $50 for all others


John Tooley is an award-winning Home Performance and Energy Efficiency Expert who has been involved in the building science world for 40 years.

He has been honored with some of the most coveted awards in our industry receiving the EEBA Joule Award for Excellence in Advancing Energy Efficiency in 2006 and being inducted into the Building Performance Institute's Hall of Fame for lifetime commitment and dedication to the Home Performance Industry. He was the 2013 recipient of the Tony Woods Award for Excellence in Advancing the Home Performance Industry.


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