This session is ideal for contractors looking to create a comprehensive digital marketing program and maximize their marketing investment. We'll outline the five most important digital marketing strategies we use to engage HVAC and home performance customers. Industry marketing expert, Peter Troast, will dive into the details of these approaches and talk about what’s really working for contractors right now. He’ll also discuss how to build your marketing program based on best practices, measure and interpret results, and continually improve your strategies.

As a bonus to webinar registrants, Energy Circle will send you our piece on "Tools to Create Compelling Case Studies for Conversion and SEO."

During this session, you will:

• Learn about the tools and tactics as well as the pros and cons of various marketing and advertising opportunities
• Gain valuable insight into ways to reach your likely-to-buy customers
• Understand where to steer marketing efforts for maximum ROI

Peter Troast, Energy Circle
Earn Up To 1.5 BPI CEUs

Free to BPI GoldStar Contractors and BPI Test Centers; $50 fee for all others.