Tuesday, November 07, 2023 3PM ET/12PM PT


It is unfortunately common for service business owners to undercharge for services. When this happens the margins are too close for comfort, the best performers aren’t properly rewarded, and the business struggles to grow.

It’s time to break the cycle of painfully low prices!

Join Bill Kinnard at the next BPI GoldStar webinar to identify key performance indicators that will allow you to price for profit while delivering excellent service to your customers. Get ready to price for profit and feel confident that your company’s daily goals will deliver quality and growth for the business.

Learning Objectives


  • Understand why you can’t manage performance through accounting, and what to do instead.
  • Determine proper (profitable!) pricing.
  • Get buy-in from technicians on the importance of daily service goals.
  • Deploy 5 critical KPIs to know that you’re priced for quality and profit.
  • Learn which key data points to collect, and how to do it.

Bill Kinnard is the President of Grandy and Associates. He has over 30 years of experience in Business Training, HVAC Sales, Service Management, Sales Management and Customer Service. He has worked with companies both large and small and has a unique ability to connect with people. He is an individual with a real passion for teaching contractors to better understand their businesses and help their employees become superior performers.

GoldStar Webinars are free to GoldStar Contractor, their candidates and employees, Test Centers, and their proctors and employees. To register using BPI Perks provide your Organization/Company name, GoldStar ID# or Test Center ID, and Candidate ID#. Then close out the registration page without making payment. A BPI representative will review your registration and contact you if additional details are needed.

The cost is $50 for all others. BPI Certified Professionals can earn 1.5 BPI CEUs from attendance.

Click here to register