Live Webinars
Join BPI’s live webinars to explore the latest in building science, energy efficiency, healthy housing, and industry best practices. Hosted by experts and designed for professionals, our webinars offer practical insights, real-world examples, and continuing education opportunities.
Please note that a small registration fee applies to some webinars for participants who are not GoldStar Contractors or BPI Test Centers. Be sure to review each webinar description for details. All webinars qualify for 1.5 BPI CEUs.
September
29
What Homeowners Actually Want: Lessons from Thousands of Surveys
Tuesday, September 29, 2026
3:00 PM EST
This webinar explores what homeowners actually care about when choosing a contractor, what builds trust during the sales process, and where contractors may be focusing on the wrong things. You’ll review real homeowner feedback, common buyer profiles, and practical messaging strategies that help improve engagement and decision-making.
The session will also share a simple system for collecting customer feedback so contractors can continue improving their sales and marketing based on what their own customers value most.
Learning Objectives:
- Identify what homeowners consistently rank as most important, and least important, when evaluating contractors and making their final decision
- Compare messaging approaches that build trust versus messaging that creates skepticism
- Apply customer feedback strategies to improve sales conversations and marketing efforts
Bill Hoelzer is the founder of Volta Strategies, a consulting firm dedicated to helping residential solar and energy efficiency contractors grow profitably through relationship-based and digital marketing strategies. With over a decade of experience in the industry, Bill has driven sustained, double-digit growth and generated millions in new revenue for his clients. Before launching Volta Strategies in 2020, Bill led marketing at GreenSavers, a residential energy efficiency contractor and eight-time ENERGY STAR Contractor of the Year. During his tenure, he increased sales appointments by 635%—averaging 36% growth per year over seven years—while developing high-impact marketing strategies that contributed to both revenue and recognition.
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