Tuesday, November 15, 2022 3PM ET/12PM PT

                                            Energy Auditor doing a comprehensive home energy assessment


The Inflation Reduction Act has changed home performance options for homeowners across the country. How should you reach these new customers? How can you appeal to their priorities using the provisions of the IRA?

Solar contractors have been marketing tax incentives and rebates for years. Let’s learn from their experience to market the 25C tax credit for your home performance, HVAC, or insulation business.

In this session we’ll look at solar marketing secrets and other tips and tactics for taking full advantage of the IRA.



Peter Troast is the founder and CEO of Energy Circle. Peter is recognized as one of the country's foremost authorities on marketing for home performance, HVAC, and other efficiency related contracting companies. He authors the widely-read Energy Circle blog and is a passionate advocate for the power of the whole-house home performance business model.

He and his team work with over 350 companies in 49 states to grow their business through services like website design and development, search engine optimization, lead generation and strategic content production. He is a popular and high ranking speaker about marketing for contractors at HPC, RESNET, ACCA, BPI and EGIA conferences and events. In 2015 he received the Tony Woods Award for excellence in advancing the home performance industry.

GoldStar Webinars are a free BPI Perk for BPI GoldStar Contractors, their Candidates/employees, Test Centers, Proctors/employees. To register using BPI Perks, provide your Organization/Company Name, GoldStar ID# or Test Center ID#, and Candidate ID#. Then close out the registration page without making payment. A BPI representative will contact you if additional details are needed.

The cost is $50 for all others, including BPI Certified Professionals who do not fall into the above categories. BPI Certified Professionals can earn 1.5 BPI CEUs from attendance.


Click here to register