The provisions of the Inflation Reduction Act’s rebates and incentives have changed the landscape for low-to-moderate income households in the US. Many of these families are now preparing to invest in home performance improvements for the first time.

With these exciting opportunities at hand, contractors are uniquely positioned to offer services to these brand-new audiences. How can you ensure you’re leveraging these opportunities to drive business and appeal to these interested homeowners?

Join Peter Troast as he explains tactics and strategies to leverage your digital marketing. Let’s get ready to take advantage of the Inflation Reduction Act and drive business with LMI audiences and homeowners. 

Learning Objectives

In this session we’ll learn how to:

• Craft your digital marketing strategies to capture LMI audiences

• Educate LMI audiences on your products and service

• Clearly market your IRA related products so that LMI customers are ready to buy

Peter Troast is the founder and CEO of Energy Circle. He is one of the country's foremost authorities on marketing for home performance, HVAC, and other efficiency related contracting companies. He authors the widely-read Energy Circle blog and is a passionate advocate for the power of the whole-house home performance business model. He and his team work with over 350 companies in 49 states to grow their business through services like website design and development, search engine optimization, lead generation and strategic content production. He is a popular and high ranking speaker about marketing for contractors at HPC, RESNET, ACCA, BPI and EGIA conferences and events. For 2015, he received the Tony Woods Award for excellence in advancing the home performance industry.

Earn Up To 1.5 BPI CEUs

GoldStar Webinars are free to BPI GoldStar Contractors, their Candidates/employees, Test Centers, Proctors/employees. To Register provide your Organization/Company Name, GoldStar ID# or Test Center ID#, and Candidate ID#. Then close out the registration page without making payment. A BPI representative will contact you if additional details are needed.

The cost is $50 for all others, including BPI Certified Professionals who do not fall into the above categories. All BPI Certified Professionals can earn 1.5 CEUs by attending.

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