Tuesday, March 28, 2023 3PM ET/12PM PT
As the Inflation Reduction Act’s rebates and rollouts continue to move forward—sometimes slowly—in real time, there may be frustration thanks to the Act’s evolving deadlines and details. Communicating these nuances to your customers may prove challenging—so we’re here to help.
Join Energy Circle CEO and Founder Peter Troast to discuss how to manage objections and questions arising from the Inflation Reduction Act’s rollout.
In this session we’ll learn how to:
• Market now, even though some incentives are not yet available
• Answer customer objections about uncertain timelines and give reasons to buy now
• Be ready to market the long-term opportunities of the IRA
Peter Troast is the founder and CEO of Energy Circle. He is one of the country's foremost authorities on marketing for home performance, HVAC, and other efficiency related contracting companies. He authors the widely-read Energy Circle blog and is a passionate advocate for the power of the whole-house home performance business model. He and his team work with over 350 companies in 49 states to grow their business through services like website design and development, search engine optimization, lead generation and strategic content production. He is a popular and high ranking speaker about marketing for contractors at HPC, RESNET, ACCA, BPI and EGIA conferences and events. For 2015, he received the Tony Woods Award for excellence in advancing the home performance industry.
Earn Up To 1.5 BPI CEUs
GoldStar Webinars are free to BPI GoldStar Contractors, their Candidates/employees, Test Centers, Proctors/employees. To Register provide your Organization/Company Name, GoldStar ID# or Test Center ID#, and Candidate ID#. Then close out the registration page without making payment. A BPI representative will contact you if additional details are needed.
The cost is $50 for all others, including BPI Certified Professionals who do not fall into the above categories. All BPI Certified Professionals can earn 1.5 CEUs by attending.