Selling what the customer wants in order to sell them what they need is truly an art. This webinar will share, from my years of experience, selling with a mixture of science and research. We will share information that you will find inherently interesting and applicable to your company’s positioning in the marketplace and a successful sales approach to accompany it. The honest person will find the information presented very helpful; the dishonest person will also find the same. Why, because much of the information is based in behavioral science. Successful persuasion grounded in honesty and clarity is our refreshing approach to helping others buy our valuable services and products.

Learning Objectives:
1. Learn three market positions for your company and actions to assure their success
2. Learn what behavioral science says about the art of persuasion
3. Learn what 7 letter word should described our product or service “_ _ _ _ _ _ _”
4. Learn how create value and close the deal

Presentation by John Tooley, Owner of John Tooley LLC
Earn Up To 1.5 BPI CEUs

Free to BPI GoldStar Contractors and BPI Test Centers; $50 fee for all others