Marketing the IRA to Low-to-Moderate Income Audiences

 

The provisions of the Inflation Reduction Act’s rebates and incentives have changed the landscape for low-to-moderate income households in the US. Many of these families are now preparing to invest in home performance improvements for the first time.

With these exciting opportunities at hand, contractors are uniquely positioned to offer services to these brand-new audiences. How can you ensure you’re leveraging these opportunities to drive business and appeal to these interested homeowners?

Join Peter Troast as he explains tactics and strategies to leverage your digital marketing. Let’s get ready to take advantage of the Inflation Reduction Act and drive business with LMI audiences and homeowners. 


Learning Objectives

In this session we’ll learn how to:

• Craft your digital marketing strategies to capture LMI audiences

• Educate LMI audiences on your products and service

• Clearly market your IRA related products so that LMI customers are ready to buy

 

Peter Troast is the founder and CEO of Energy Circle. He is one of the country's foremost authorities on marketing for home performance, HVAC, and other efficiency related contracting companies. He authors the widely-read Energy Circle blog and is a passionate advocate for the power of the whole-house home performance business model. He and his team work with over 350 companies in 49 states to grow their business through services like website design and development, search engine optimization, lead generation and strategic content production. He is a popular and high ranking speaker about marketing for contractors at HPC, RESNET, ACCA, BPI and EGIA conferences and events. For 2015, he received the Tony Woods Award for excellence in advancing the home performance industry.

 

Earn Up To 1.5 BPI CEUs

GoldStar Webinars are free to BPI GoldStar Contractors, their Candidates/employees, Test Centers, Proctors/employees. To Register provide your Organization/Company Name, GoldStar ID# or Test Center ID#, and Candidate ID#. Then close out the registration page without making payment. A BPI representative will contact you if additional details are needed.

The cost is $50 for all others, including BPI Certified Professionals who do not fall into the above categories. All BPI Certified Professionals can earn 1.5 CEUs by attending.

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Click here to register
Long-Term Marketing for the Inflation Reduction Act

                      

 

As the Inflation Reduction Act’s rebates and rollouts continue to move forward—sometimes slowly—in real time, there may be frustration thanks to the Act’s evolving deadlines and details. Communicating these nuances to your customers may prove challenging—so we’re here to help.

Join Energy Circle CEO and Founder Peter Troast to discuss how to manage objections and questions arising from the Inflation Reduction Act’s rollout.

Learning Objectives

In this session we’ll learn how to:
• Market now, even though some incentives are not yet available
• Answer customer objections about uncertain timelines and give reasons to buy now
• Be ready to market the long-term opportunities of the IRA

 

Peter Troast is the founder and CEO of Energy Circle. He is one of the country's foremost authorities on marketing for home performance, HVAC, and other efficiency related contracting companies. He authors the widely-read Energy Circle blog and is a passionate advocate for the power of the whole-house home performance business model. He and his team work with over 350 companies in 49 states to grow their business through services like website design and development, search engine optimization, lead generation and strategic content production. He is a popular and high ranking speaker about marketing for contractors at HPC, RESNET, ACCA, BPI and EGIA conferences and events. For 2015, he received the Tony Woods Award for excellence in advancing the home performance industry.

 

Earn Up To 1.5 BPI CEUs

GoldStar Webinars are free to BPI GoldStar Contractors, their Candidates/employees, Test Centers, Proctors/employees. To Register provide your Organization/Company Name, GoldStar ID# or Test Center ID#, and Candidate ID#. Then close out the registration page without making payment. A BPI representative will contact you if additional details are needed.

The cost is $50 for all others, including BPI Certified Professionals who do not fall into the above categories. All BPI Certified Professionals can earn 1.5 CEUs by attending.

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Click here to register
Wait, Is That My Job?

 

Today’s workforce is very different from that of the past. Employees are more transparent about their habits, values, perceptions, and work ethic. They are more willing to express their needs and expectations, and as a result, our work relationships are often more complex and personal than they used to be.

Business leaders must face a big question:  what is the responsibility of managers and supervisors? The answer is more important now than ever. Small battles win the war and small changes can make large improvements in culture, production, and the bottom line.

In this session we will an easy process to help clarify the responsibilities of managers and supervisors. It’s all about responsibility and accountability in three important areas of our business.

Learning Objectives:

In this session we’ll learn:

• 3 things every business wants and how to accomplish them
• How to assign accountability
• What we’re really responsible for (this will surprise you!)
• How to successfully fulfill our supervisory responsibilities

 

Presented by John Tooley of John Tooley, LLC

John Tooley is an award-winning Home Performance and Energy Efficiency Expert who has been involved in the building science world for 40 years. He has been honored with some of the most coveted awards in our industry.

He received the EEBA Joule Award for Excellence in Advancing Energy Efficiency in 2006 and was inducted into the Building Performance Institute's Hall of Fame for lifetime commitment and dedication to the Home Performance Industry. He was the 2013 recipient of the Tony Woods Award for Excellence in Advancing the Home Performance Industry

 

Earn Up To 1.5 BPI CEUs

GoldStar Webinars are free to BPI GoldStar Contractors, their Candidates/employees, Test Centers, Proctors/employees. To Register provide your Organization/Company Name, GoldStar ID# or Test Center ID#, and Candidate ID#. Then close out the registration page without making payment. A BPI representative will contact you if additional details are needed.

The cost is $50 for all others, including BPI Certified Professionals who do not fall into the above categories. All BPI Certified Professionals can earn 1.5 CEUs by attending.

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Click here to register
Managing Chaos

two men greet each other

 

Are you feeling overtasked, over-worried and overdone? This highly interactive webinar offers practical tools to help you get things done in today's constantly changing work environment. You’ll learn practical techniques for making structured decisions—even under pressure—to earn buy-in from bosses, coworkers, and customers.

This is a workshop style webinar. You will participate in valuable exercises utilizing real-world case studies and take home tools to use in your business right away. You'll emerge with an action plan you can use right away to master expanding workloads and complex decisions.

Join Chris DeVany to learn how to reduce chaos, improve performance, and add to the bottom-line! 

Learning Objectives
In this session you will learn to:
• Use the Decision Tree
• Manage escalating pressures
• Gain certainty about priorities
• Prevent collisions and manage traffic
• Communicate powerfully despite pressure

 

Chris DeVany is the founder and president of Pinnacle Performance Improvement Worldwide, a firm which focuses on management and organization development. Pinnacle’s clients include government agencies from the United States, the Royal Government of Saudi Arabia, Canada, Cayman Islands, global organizations such as Visa International, Cadence Design Systems, Coca Cola, Sprint, Microsoft, Aviva Insurance, Schlumberger and over 500 other organizations in 22 countries. His book 90 Days to a High-Performance Team, published by McGraw Hill, is helping thousands of executives, managers and team leaders improve performance.

Chris has assisted in mergers and acquisitions, developing project management, sales, customer service and marketing strategies, organizing inbound and outbound call center programs, training and development of management and new hires, and fostering corporate growth through creative change and innovation initiatives.

 

GoldStar Webinars are a free BPI Perk for GoldStar Contractor, their candidates and employees, Test Centers, and their proctors and employees. To register using BPI Perks provide your Organization/Company name, GoldStar ID# or Test Center ID, and Candidate ID#. Then close out the registration page without making payment. A BPI representative will review your registration and contact you if additional details are needed.

The cost is $50 for all others, including BPI Certified Professionals who do not fit into the above categories. BPI Certified Professionals can earn 1.5 BPI CEUs from attendance.

Click here to register
Project Management Best Practices

 

If project management is giving you a headache, this webinar is the prescription! Here you will receive the tools, techniques and best practices to bring projects in on time and on budget.

We’ll identify key project challenges and best practices to solve them.  We will address developing the project business case, effective team planning, five stages of team development, driving decision making from stakeholders and facilitating effective team meetings.

Together we will go over documents like scope statements, communication plans, risk management plans, risk registers and change management plans, that can help you better manage your initiatives.

You will take away a better understanding of how project management can assist you in performing your role in your organization.

Learning Objectives
In this session you will learn to:
• Ensure your team has the tools and skills to manage challenging projects
• Develop a library of process documents to standardize your project management
• Effectively communicate about risk and change
• Manage expectations of stakeholders and team members

If you’re ready to end your project management headaches, don’t miss this session!

 

Chris DeVany is the founder and president of Pinnacle Performance Improvement Worldwide, a firm which focuses on management and organization development. Pinnacle’s clients include government agencies from the United States, the Royal Government of Saudi Arabia, Canada, Cayman Islands, global organizations such as Visa International, Cadence Design Systems, Coca Cola, Sprint, Microsoft, Aviva Insurance, Schlumberger and over 500 other organizations in 22 countries. His book 90 Days to a High-Performance Team, published by McGraw Hill, is helping thousands of executives, managers and team leaders improve performance.

Chris has assisted in mergers and acquisitions, developing project management, sales, customer service and marketing strategies, organizing inbound and outbound call center programs, training and development of management and new hires, and fostering corporate growth through creative change and innovation initiatives.

 

GoldStar Webinars are a free BPI Perk for GoldStar Contractor, their candidates and employees, Test Centers, and their proctors and employees. To register using BPI Perks provide your Organization/Company name, GoldStar ID# or Test Center ID, and Candidate ID#. Then close out the registration page without making payment. A BPI representative will review your registration and contact you if additional details are needed.

The cost is $50 for all others, including BPI Certified Professionals who do not fit into the above categories. BPI Certified Professionals can earn 1.5 BPI CEUs from attendance.

Click here to register
RESCHEDULED! Dealing with Difficult People

                                                   two men greet each other

 

Due to extreme weather in the upstate New York region this event has been rescheduled for April 4th. Please join us!

 

You can be the catalyst that motivates your teams to heightened productivity.

When a team member is out of sync with your company values it can slow the whole team down. In this session we will talk about how to manage and direct difficult people, how to adjust your leadership style to each situation, how resolve conflict and turn difficult people into team players.

If you need to win the cooperation and trust of critical team members, this session is for you. You'll leave with the most effective methods for dealing with difficult people, winning cooperation and trust, and ensuring that your people’s values and your organization’s goals are in sync.

Learning Objectives
In this session you will learn to:
• Win cooperation and trust from your team
• Motivate and direct the people you rely on
• Delegate effectively
• Turn difficult people and poor performers into team players

Together we will explore important topics, key questions, and learn we all need to improve our team's performance!

 

Chris DeVany is the founder and president of Pinnacle Performance Improvement Worldwide, a firm which focuses on management and organization development. Pinnacle’s clients include government agencies from the United States, the Royal Government of Saudi Arabia, Canada, Cayman Islands, global organizations such as Visa International, Cadence Design Systems, Coca Cola, Sprint, Microsoft, Aviva Insurance, Schlumberger and over 500 other organizations in 22 countries. His book 90 Days to a High-Performance Team, published by McGraw Hill, is helping thousands of executives, managers and team leaders improve performance.

Chris has assisted in mergers and acquisitions, developing project management, sales, customer service and marketing strategies, organizing inbound and outbound call center programs, training and development of management and new hires, and fostering corporate growth through creative change and innovation initiatives.

 

GoldStar Webinars are a free BPI Perk for GoldStar Contractor, their candidates and employees, Test Centers, and their proctors and employees. To register using BPI Perks provide your Organization/Company name, GoldStar ID# or Test Center ID, and Candidate ID#. Then close out the registration page without making payment. A BPI representative will review your registration and contact you if additional details are needed.

The cost is $50 for all others, including BPI Certified Professionals who do not fit into the above categories. BPI Certified Professionals can earn 1.5 BPI CEUs from attendance.

Click here to register
The Keys to a Quality Organization

                      Two men look at a tablet together to discuss a work project


It is a great trophy to be known as an organization that delivers quality. 

There are a few keys needed to achieve a reputation for quality. All of them must be present and working together to give our desired result.

This session will cover the keys to unlock your reputation as an organization that delivers quality and peace of mind. You can experience a financially secure organization, one that is a great place to work, with a strong retention rate. Lower expenses, less human effort, and less hassle and drama will also result. This is a must attend session.

 

Presented by John Tooley of John Tooley, LLC

John Tooley is an award-winning Home Performance and Energy Efficiency Expert who has been involved in the building science world for 40 years. He has been honored with some of the most coveted awards in our industry.

He received the EEBA Joule Award for Excellence in Advancing Energy Efficiency in 2006 and was inducted into the Building Performance Institute's Hall of Fame for lifetime commitment and dedication to the Home Performance Industry. He was the 2013 recipient of the Tony Woods Award for Excellence in Advancing the Home Performance Industry

 

Earn Up To 1.5 BPI CEUs

GoldStar Webinars are free to BPI GoldStar Contractors, their Candidates/employees, Test Centers, Proctors/employees. To Register provide your Organization/Company Name, GoldStar ID# or Test Center ID#, and Candidate ID#. Then close out the registration page without making payment. A BPI representative will contact you if additional details are needed.

The cost is $50 for all others, including BPI Certified Professionals who do not fall into the above categories. All BPI Certified Professionals can earn 1.5 CEUs by attending.

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Click here to register
Maximizing Your Profitability

                                                   

 

You have many options to maximize your profitability, but strong business process and organizational readiness are key. This Webinar will give insight into the structured way of maximizing profitability and what’s needed for each initiative in your organization.
This Webinar is all about maximizing your business profitability through step-by-step, structured process. Join Chris DeVany for 13 practical strategies to increase the value of your enterprise.

Learning Objectives:

In this session we’ll cover 13 strategies to increase your profitability, including:
1. Deal from strength
2. Avoid coddling others
3. Initiate waste control
4. Develop strategic alliances

 

Chris DeVany is the founder and president of Pinnacle Performance Improvement Worldwide, a firm which focuses on management and organization development. Pinnacle’s clients include government agencies from the United States, the Royal Government of Saudi Arabia, Canada, Cayman Islands, global organizations such as Visa International, Cadence Design Systems, Coca Cola, Sprint, Microsoft, Aviva Insurance, Schlumberger and over 500 other organizations in 22 countries. His book 90 Days to a High-Performance Team, published by McGraw Hill, is helping thousands of executives, managers and team leaders improve performance.

Chris has assisted in mergers and acquisitions, developing project management, sales, customer service and marketing strategies, organizing inbound and outbound call center programs, training and development of management and new hires, and fostering corporate growth through creative change and innovation initiatives.

 

GoldStar Webinars are a free BPI Perk for GoldStar Contractor, their candidates and employees, Test Centers, and their proctors and employees. To register using BPI Perks provide your Organization/Company name, GoldStar ID# or Test Center ID, and Candidate ID#. Then close out the registration page without making payment. A BPI representative will review your registration and contact you if additional details are needed.

The cost is $50 for all others, including BPI Certified Professionals who do not fit into the above categories. BPI Certified Professionals can earn 1.5 BPI CEUs from attendance.

Click here to register
Marketing Home Performance Services

                                              business owner in dress shirt meets with a customer

 

Many Home Performance Contractors offer excellent service but struggle to consistently drive profits because they don’t market effectively.

Marketing is challenging but important. It makes the phone ring and generates web appointment requests. Without it, it does not matter how good your people, processes, products, and impacts are, because customers don’t know about them.

Join Drew Cameron, president of Flow Odyssey and Energy Design Systems, to learn how to drive consumer awareness, mind share, and market share of your Home Performance business. Discover creative concepts and approaches to promoting your business. Prospects have problems they’ve been oblivious to, ignored, or adapted their life to accept. Position your company as the local expert at solving them when no one else has, and you will profit significantly as a result.

 

Drew Cameron is billed as America’s Most Sought-After Sales and Marketing Strategy and Success Advisor to Home Services Contractors. He is president of both Flow Odyssey and Energy Design Systems, LLC; the premier alliance providing industry-leading marketing and sales consultative support as well as sales recruiting, training, coaching, software tools and performance enhancement for Home Services Contactors.

Drew’s companies help contractors get profitable and grow. He is a renowned author, speaker, educator, coach, consultant, software developer, philanthropist, and an International Consultant Award Winner. Drew is also a Board member, Foundation Board Trustee, and a Contractor University Founder and Faculty member for Electric and Gas industries Association (EGIA); and president of the Cameron Family Foundation. Contact Drew at 610-745-7020 or dcameron@egia.org.

 

GoldStar Webinars are a free BPI Perk for GoldStar Contractor, their candidates and employees, Test Centers, and their proctors and employees. To register using BPI Perks provide your Organization/Company name, GoldStar ID# or Test Center ID, and Candidate ID#. Then close out the registration page without making payment. A BPI representative will review your registration and contact you if additional details are needed.

The cost is $50 for all others, including BPI Certified Professionals who do not fit into the above categories. BPI Certified Professionals can earn 1.5 BPI CEUs from attendance.

Click here to register
Mastering Profitable Relationships

                                                                 two men greet each other           

 

 

Are your customer relationship management practices competitive, distinct, and breakthrough?  An increasingly competitive market means that everyone in your company must have a diligent approach to understanding customers’ problems and offering solutions. 

We’ve all seen how important it is to communicate effectively and frequently with customers.  Effective customer relationship management means repeat business and referrals, while poor relationship management can spell disaster.  

Here are some of the questions we must ask:
• Why do our best customers choose us and continue to do business with us?
• How can we replicate that success with others?
• Are we engaging customers to identify additional opportunities and anticipate future needs?
• What are we doing to effectively close sales?
• What technologies can help us manage relationships with customers and prospects?
• What are we doing to master profitable customer relationships?     

In this session we’ll learn how to position your company for winning relationships that will increase your profits over time.

Learning Objectives

1. Approaching the Customer Effectively
2. Communication Skills for Success
3. Developing a Winning Attitude
4. Empowerment Means Customer Retention and Referrals

 

Chris DeVany is the founder and president of Pinnacle Performance Improvement Worldwide, a firm which focuses on management and organization development. Pinnacle’s clients include government agencies from the United States, the Royal Government of Saudi Arabia, Canada, Cayman Islands, global organizations such as Visa International, Cadence Design Systems, Coca Cola, Sprint, Microsoft, Aviva Insurance, Schlumberger and over 500 other organizations in 22 countries. His book 90 Days to a High-Performance Team, published by McGraw Hill, is helping thousands of executives, managers and team leaders improve performance

Chris has assisted in mergers and acquisitions, developing project management, sales, customer service and marketing strategies, organizing inbound and outbound call center programs, training and development of management and new hires, and fostering corporate growth through creative change and innovation initiatives.   

 

GoldStar Webinars are a free BPI Perk for GoldStar Contractor, their candidates and employees, Test Centers, and their proctors and employees. To register using BPI Perks provide your Organization/Company name, GoldStar ID# or Test Center ID, and Candidate ID#. Then close out the registration page without making payment. A BPI representative will review your registration and contact you if additional details are needed.

The cost is $50 for all others, including BPI Certified Professionals who do not fit into the above categories. BPI Certified Professionals can earn 1.5 BPI CEUs from attendance.

Click here to register

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