Tuesday, June 20, 2017 @ 3PM EDT/12PM PDT

During this webinar, we will discuss how to create successful campaigns for Facebook advertising and review the platform’s targeting features, outline a Facebook Ad spend formula, review tips for increasing and monitoring campaign effectiveness, and more!

Paid social media advertising continues to be an essential piece to your HVAC or home performance company’s digital marketing strategy, since it provides consistent visibility and can enhance brand awareness. The advanced targeting capabilities of Facebook, in particular, make it an excellent platform for reaching your likely-to-buy audience.

During this session, we will:

  • Discuss and learn about the importance of an online social media presence for HVAC and home performance companies
  • Talk through the key demographic targeting capabilities of Facebook ads
  • Assess various tools for measuring the success of social media and look at key metrics for evaluating return on investment

Peter Troast, Energy Circle
Earn Up To 1.5 BPI CEUs

Free to BPI GoldStar Contractors and BPI Test Centers; $50 fee for all others.

Click here to register