Selling at a premium: What differentiates those people who command a superior price? Winning at a premium is within our control - even in competitive markets where the competition is discounting. Join Lauren Valentine to learn about the skill set and the mindset to sell and win at a premium.

Key takeaways will include:
• What really motivates people to buy. (Hint: It’s not “low price!”)
• 7 key steps that will help you sell at a premium
• What you can do before the budget conversation to set the stage for premium pricing
• Key attitudes for a premium mindset
• How to differentiate yourself from the competition and demonstrate real value

Presentation by Lauren Valentine
Earn Up To 1.5 BPI CEUs

Free to BPI GoldStar Contractors and BPI Test Centers; $50 fee for all others.

About the Presenter 
Lauren Valentine is a Sales Trainer at Sandler Training – the global leader in management, sales, and customer service training and consulting. Since joining Sandler Training in 2015, Lauren has had the opportunity to work with businesses in a wide variety of industries and sizes, helping them to develop high performance behaviors, winning attitudes, and superior techniques which ultimately increase market shares, profits and customer retention. She is a practitioner of the Sandler methodology and has been recognized for her performance, having achieved “Rising Star,” “Bronze,” “Silver”, “Gold” and “Platinum” Awards for revenue production in under two years. Most recently, she was awarded the opportunity to speak in front of an international audience of her peers at a Sandler Conference.