If the phone is ringing, driven by growing homeowner demand, and jobs are booked months out, the thought of putting budget or effort into "marketing" might seem out of place. But in those times it's crucial to remember a key piece of marketing: customer communications.

During this webinar, Energy Circle CEO Peter Troast will discuss the business operations, tools, and approaches you can utilize to capture these opportunities even when the time to install is longer than normal in times of high demand.

Presentation by Peter Troast.

Peter Troast is the founder and CEO of Energy Circle. Peter is recognized as one of the country's foremost authorities on marketing for home performance, HVAC, and other efficiency related contracting companies. He authors the widely-read Energy Circle blog and is a passionate advocate for the power of the whole-house home performance business model. He and his team work with over 350 companies in 49 states to grow their business through services like website design and development, search engine optimization, lead generation and strategic content production. He is a popular and high ranking speaker about marketing for contractors at HPC, RESNET, ACCA, BPI and EGIA conferences and events. For 2015, he received the Tony Woods Award for excellence in advancing the home performance industry.