This session will reveal how to develop a leadership approach that is focused on loyalty.

We will cover the difference between satisfaction and loyalty. Loyal employees are the pathway to loyal customers. We will also look at increasing lead generation and closure rates by developing loyal customers.

During this session, you will:

• Recognize the difference between growing and developing a loyal company
• Calculate the dollar value of loyal customers
• Prepare to cultivate both loyal customers and loyal employees

John Tooley, Advanced Energy
Earn Up To 1.5 BPI CEUs

Free to BPI GoldStar Contractors and BPI Test Centers; $50 fee for all others.