In addition to the ever-evolving digital landscape, contractors are faced with the current marketing challenges surrounding COVID-19 and its repercussions on both the market and homeowner needs and priorities. The nature of homeowner concerns is shifting, and that is impacting which services are driving revenue. The digital advertising and the lead generation landscape continues to change dynamically as it affects home performance and HVAC businesses. Google products continue to evolve, paid search grows more complex, the third party review landscape is ever-changing, and Facebook retains it’s dominant place in many homeowners’ daily lives. All of this presents a significant opportunity for contractors to improve their lead generation activities, lower marketing costs while growing the business and, ultimately, better the bottom line.

In this webinar presentation, Energy Circle Founder Peter Troast will discuss how contractors can balance these many priorities while preparing for business in 2021 and beyond—as well as developing effective marketing strategies to carry into the new year.

Presentation by Peter Troast.

Peter Troast is the founder and CEO of Energy Circle. Peter is recognized as one of the country's foremost authorities on marketing for home performance, HVAC, and other efficiency related contracting companies. He authors the widely-read Energy Circle blog and is a passionate advocate for the power of the whole-house home performance business model. He and his team work with over 350 companies in 49 states to grow their business through services like website design and development, search engine optimization, lead generation and strategic content production. He is a popular and high-ranking speaker about marketing for contractors at HPC, RESNET, ACCA, BPI and EGIA conferences and events. For 2015, he received the Tony Woods Award for excellence in advancing the home performance.
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