Digital marketing continues to evolve and shift in response to the demands of the market and its own evolution as we continue to navigate a mid-pandemic world. In this webinar on December 11, Energy Circle Founder and CEO Peter Troast breaks down his predictions and his rationale for the changes ahead for digital marketing best practices and strategies within the HVAC, home performance, and better building sectors.

Learning Objectives:

Topics will include Google my Business, local SEO strategy, how to harness the rise of IAQ and ventilation and demand for your content and website–and more.

Presentation by Peter Troast.

Peter Troast is the founder and CEO of Energy Circle. Peter is recognized as one of the country's foremost authorities on marketing for home performance, HVAC, and other efficiency related contracting companies. He authors the widely-read Energy Circle blog and is a passionate advocate for the power of the whole-house home performance business model. He and his team work with over 350 companies in 49 states to grow their business through services like website design and development, search engine optimization, lead generation and strategic content production. He is a popular and high ranking speaker about marketing for contractors at HPC, RESNET, ACCA, BPI and EGIA conferences and events. For 2015, he received the Tony Woods Award for excellence in advancing the home performance industry.