Selling what the customer wants in order to sell them what they need is truly an art. This webinar will share, from my years of experience, selling with a mixture of science and research. We will share information that you will find inherently interesting and applicable to your company’s positioning in the marketplace and a successful sales approach to accompany it. The honest person will find the information presented very helpful; the dishonest person will also find the same. Why, because much of the information is based in behavioral science. Successful persuasion grounded in honesty and clarity is our refreshing approach to helping others buy our valuable services and products.

Learning Objectives:

1. Learn three market positions for your company and actions to assure their success

2. Learn what behavioral science says about the art of persuasion

3. Learn what 7 letter word should described our product or service “_ _ _ _ _ _ _”

4. Learn how create value and close the deal

Presented by John Tooley, Owner of John Tooley LLC

John Tooley is an award-winning Home Performance and Energy Efficiency Expert who has been involved in the building science world for 40 years. He has been honored with some of the most coveted awards in our industry receiving the EEBA Joule Award for Excellence in Advancing Energy Efficiency in 2006 and being inducted into the Building Performance Institute's Hall of Fame for lifetime commitment and dedication to the Home Performance Industry. He was the 2013 recipient of the Tony Woods Award for Excellence in Advancing the Home Performance Industry.

Earn Up To 1.5 BPI CEUs

Free to BPI GoldStar Contractors and BPI Test Centers; $50 fee for all others