Tuesday, January 23, 2018 3PM EDT/12PM PDT
The old saying, “Half of my marketing is working, I just don’t know which half” is a common worry for many home performance contractors. Marketing tactics that are difficult to measure is part of the challenge. As is the ever evolving world of digital marketing, with new and increasingly complex approaches. A common complaint is that marketing is hard to track. But as digital approaches become a larger part of the marketing mix, that’s false.
The beauty of digital marketing is that it is measurable. When set up properly, marketing metrics are the equivalent of a data logger placed in a home - they collect performance data 24/7/365. In this webinar, Peter Troast, Energy Circle’s founder and CEO, will review simple and easily implemented ways to measure, track, and evaluate the performance of your various marketing campaigns.
Peter Troast, Energy Circle
Earn Up To 1.5 BPI CEUs
Free to BPI GoldStar Contractors and BPI Test Centers; $50 fee for all others.Click here to register