We hear you! Often at BPI we get asked, "What does BPI do to reach out to homeowners?" First, BPI's principal purpose is to develop standards and certifications to serve you, our network of BPI GoldStar Contractors, Certified Professionals, Test Centers, Proctors, and other stakeholders. Admittedly, also as a nonprofit, BPI has a limited budget for homeowner outreach. However, having said that, there's an undeniable need to engage with homeowners about the importance of BPI certifications and why homeowners should find, and hire, you.
As you can guess, the best marketing is done when consumers don't feel like they're being sold to. Instead, BPI, and through you and your work, aspires to be more of a consultant or subject matter expert for homeowners. To that end, over the past 16 months, BPI staff has developed a blog for homeowners. BPI staff, and other contributors, have written over 43 blogs about various home performance topics. We answer homeowners' questions that come up daily about their homes, such as: "How often should I change my air filters?" and "Why am I always having to run my dryer two times?" This blog also helps drive website traffic to our find a contractor (locator) tool and to you.
Speaking of the locator tool, we are redeveloping it now to make it more user-friendly and mobile-responsive. This past weekend, BPI staff participated at a 3-day home show near our Malta, NY headquarters. We went to solicit homeowners' feedback on images of the draft locator tool. We surveyed passing booth visitors and received responses from 45 homeowners on their likeliness to use the locator tool, its usability, and clarity. Now, we can incorporate this homeowner feedback and improve it!
Also, last week, BPI hosted a webinar with the U.S. Department of Energy and the Home Performance with ENERGY STAR (HPwES) program. HPwES offers free, well-designed collateral materials and infographics that participating contractors can use today to educate homeowners. To download the recorded webinar, please log on to your Candidate or BPI GoldStar Contractor Account.
Looking forward to collaborating with you further on homeowner outreach and engagement!
Cheers, Hannah C. Wood
About the Author
Hannah is the Marketing & Communications Director for BPI.
Building Performance News and Discussion
By Quinn Korzeniecki
Don MacOdrum of the Home Performance Guild of Oregon received the 2017 Tony Woods Award at HPC National in Nashville on March 20th. Larry Armanda, Joe Lstiburek, Mike Rogers, and Art Rosenfeld were also inducted into the Building Performance Hall of Fame.
BPI and the Rocky Mountain Institute (RMI) released a step-by-step checklist to help sell home performance jobs through word-of-mouth marketing, including pre-retrofit, during, and post-retrofit tips for online and in-person interactions.
The First Annual Jon Siemen Memorial Scholarships were awarded to Anndra Jackson and Kanit Jacobs, whose online and field exam costs for BPI certification will be covered.
According to PACENation, Residential PACE (R-PACE) programs have created 36,500 jobs resulting in 148,000 home upgrades since its inception in December 2011.
An ACEEE report found that energy efficiency and demand response could level Southeast electricity demand for a decade if solar electricity, electric vehicles, and heat pump technology are pursued on an accelerated basis in the region.
Ever dealt with an HVACR compressor burnout? Learn the causes and tips for preventing or fixing a burnout in this article.
Quinn is the Senior Communications Associate for BPI. Would you like to write articles to engage homeowners about home performance? Contact Quinn to contribute to BPI's Homeowner Blog.
Opportunity to Help Preserve Energy Efficiency Funding
The deadline for an opportunity to sign on to a letter urging Congress to continue funding residential efficiency initiatives and funding including the Weatherization Assistance Program, ENERGY STAR Homes, and Home Performance with ENERGY STAR has been extended through April 21st. You can read the letter by clicking here.
If this issue concerns your work or your business, this is a way to let elected officials know that these DOE and EPA initiatives help our industry serve our customers.
Reauthorization of these programs ensures residential energy efficiency continues to remain strong. If you want to participate, you can sign the letter here.
For more information on this topic, please see the following articles:
We had a bunch of different answers for the last stumper!
Occasionally, we like to toss a somewhat easy issue your way and see how you handle it!
As a reminder, our last stumper came from real estate brokers in San Francisco, CA, who stumbled upon nasty, black stuff all over furnace pipe insulation in the garage of a home they were selling.
The most detailed and accurate response came from Tim Couture, BPI Quality Control Inspector or Inspector/Auditor/Process Manager at Community Resources Weatherization Assistance Program. Tim states, "It appears to me that the ductwork under the insulation has not been air sealed properly so the insulation is acting as a filter and has collected year's worth of dust and debris. At the top, near the ceiling where it is darkest tells me there is a stack effect of air leaking up through the ceiling and dirt is collecting here also. I would almost bet that you would find the same thing in the attic in places where unsealed cavities come up through the ceilings."
Thank you to all who sent in responses!
Let's Play April's Stump the Chump!
April's stumper comes from a homeowner interested in DIY.
He says, "I have a question pertaining to condensation/frost that has been accumulating in my attic above my 4-season room. As you can see in the picture (I'm not the best artist), the 4-season room extends about 6" into my existing attic. (The 4-season room was added about 10 years after the house was built). The roof is metal, but has 4" of foam in the roof. The issue I'm having is, when heating this room, I find frost in my attic space."
What's the issue here and how can he remedy it?
Send us your answer to this month's stumper! Email firstname.lastname@example.org to enter to win the contest, and be featured in the next issue of BPI's Performance Matters.
JOIN THE DISCUSSION! Each month's Stump the Chump challenge will be featured as a topic on BPI's discussion page on Home Energy Pros, the home performance industry's very own social networking site. To send your answer there, and discuss with other Stump the Chump fans, simply visit BPI's discussion page and click on the right-hand 'Sign Up' box to create a profile, then add your comment.