Add value to your business with BPI Accreditation

BPI’s monthly webinars for BPI GoldStar Contractors feature industry experts with guidance and resources to help your business thrive. Watch them live and receive BPI CEUs.

Free to BPI GoldStar Contractors and BPI Test Centers; $50 fee per webinar for all others.

May:

Problem Solving, Getting at the Root Cause

Wednesday, May 10th, 2017 @ 3PM EDT/12PM PDT
John Tooley, Advanced Energy
Earn Up To 1.5 BPI CEUs
Free to BPI GoldStar Contractors and BPI Test Centers; $50 fee for all others.

In order to have lasting Quality Improvement (QI), it’s essential that we are dealing with the root cause. We will discuss problem solving as a discipline every company should use daily, and will use problem solving processes and tools that ensure we are dealing with the real cause of the problem.

During this session, you will:

  • Recognize why any problem you can see is not the problem
  • Be prepared to get to the root cause of any problem
  • Utilize tools and techniques to solve problems large and small

Click here to register.


Understanding Home Performance Consumers: Effective Ways to Discover & Reach Your Target Audience

Tuesday, May 23rd, 2017 @ 3PM EDT/12PM PDT
Peter Troast, Energy Circle
Earn Up To 1.5 BPI CEUs
Free to BPI GoldStar Contractors and BPI Test Centers; $50 fee for all others.

What do thousands of actual search queries related to home performance tell us? What can we learn from over $2 million in annual Google AdWords spend looked at in aggregate? We’ll take the hour to look at how consumers understand home performance, investigate data from Google Trends on how homeowners are searching, and discuss how to reach the top buyer demographics in the home performance arena.

During this session, you will:

  • See and interpret aggregated Google search data for the home performance and energy efficiency industry
  • Understand the homeowner mindset by investigating trending topics and key search terms
  • Learn actionable recommendations for how to utilize this data in your own online marketing

Click here to register.


June:

Create a Meritocracy; Pay for Performance

Wednesday, June 7th, 2017 @ 3PM EDT/12PM PDT
Mike Gorman, TechKnowledge Systems
Earn Up To 1.5 BPI CEUs
Free to BPI GoldStar Contractors and BPI Test Centers; $50 fee for all others.

Management should be able to predict costs with more than a hit or miss approach. Production workers should be compensated for more or less efficiency. Merit pay is successfully used in other industries and can allow more precise cost management in your business while creating the incentive for increased production efficiency. Employee behavior issues ranging from texting to tardiness can be minimized or eliminated. Warranty work and the resulting costs can also be eliminated or minimized.

During this session, you will learn how to:

  • Turn your employees into superstars
  • Watch productivity increase 15% and additional work orders increase 35%
  • Delegate "warranty work" back to your employees

Click here to register.


Social Media Advertising & Advanced Targeting on Facebook

Tuesday, June 20th, 2017 @ 3PM EDT/12PM PDT
Peter Troast, Energy Circle
Earn Up To 1.5 BPI CEUs
Free to BPI GoldStar Contractors and BPI Test Centers; $50 fee for all others.

Paid social media advertising continues to be an essential piece to your HVAC or home performance company’s digital marketing strategy, since it provides consistent visibility and can enhance brand awareness. The advanced targeting capabilities of Facebook, in particular, make it an excellent platform for reaching your likely-to-buy audience.

During this webinar, we will discuss how to create successful campaigns for Facebook advertising and review the platform’s targeting features, outline a Facebook Ad spend formula, review tips for increasing and monitoring campaign effectiveness, and more!

During this session, we will:

  • Discuss and learn about the importance of an online social media presence for HVAC and home performance companies
  • Talk through the key demographic targeting capabilities of Facebook ads
  • Assess various tools for measuring the success of social media and look at key metrics for evaluating return on investment

Click here to register.


July:

"Moments of Truth" and Foundations of Effective Selling

Wednesday, July 12th, 2017 @ 3PM EDT/12PM PDT
Mike Rogers, OmStout Consulting
Earn Up To 1.5 BPI CEUs
Free to BPI GoldStar Contractors and BPI Test Centers; $50 fee for all others.

Can you explain clearly who you are and what you do? Is a customer more or less likely to sign an $8,000 contract with you if you took steps to avoid getting dirt on their carpet? Who is more likely to get my business, Contractor A who responded within 24 hours, Contractor B who took three weeks, or Contractor C who never got back to me? Many of the "secrets" of successful, profitable contractors center on providing excellent customer service and dealing with customers on their terms. This session will explore some simple things your competitors get wrong and that you can get right to generate more leads, more sales, happier customers, and higher profits.

During this session, you will learn how to:

  • Establish an effective foundation for a consultative sales process
  • Avoid some of the common contractor sales pitfalls
  • Prepare your whole company to boost sales

Click here to register.


August:

Flat Rate Pricing: Is It Right for Your Company?

Tuesday, August 8th, 2017 @ 3PM EDT/12PM PDT
Tom Grandy, Grandy Associates
Earn Up To 1.5 BPI CEUs
Free to BPI GoldStar Contractors and BPI Test Centers; $50 fee for all others.

Nearly all company owners have strong feelings for, or against, flat rate pricing for the residential service side of their business. This program will simply present how it works and the potential benefits and/or pitfalls for the company and the customer. The intention is not to “persuade” you to move towards flat rate pricing, but to inform you of the facts so they can make an educated decision for or against it.

During this session, you will:

  • Review the mechanics of how flat rate pricing works
  • Learn the benefits, and potential problems, of moving to flat rate pricing
  • Hear about "up front" pricing for trades where flat rate programs are not currently available

Click here to register.


September:

Systems in the Business - Where to Start? Where Will It End?

Wednesday, September 27th, 2017 @ 3PM EDT/12PM PDT
Mike Gorman, TechKnowledge Systems
Earn Up To 1.5 BPI CEUs
Free to BPI GoldStar Contractors and BPI Test Centers; $50 fee for all others.

When you arrive on the job, you have a process for installing a water heater, shell sealing, insulation, a new kitchen, building an addition, or diagnosing the building’s performance (all complex activities). However, you may have no processes in your business to assure sustainability. Sustainability is most often dependent on cash flow. There are three systems most important processes for creating and maintaining cash flow in businesses. These complex processes are so inter-dependent that if one fails the others falter. When these processes work, profits follow. When there is a failure in one of these systems you might actually begin going out of business, regardless of how big you are or how long you have been in business. Sadly, too many contractors start going out of business the day they open their doors. The real issue is that often we don’t know what we don’t know!

During this session, you will learn about:

  • The three (3) most important systems to generate cash flow
  • How to add job descriptions, bookkeeping, and job cost accounting
  • Increasing your odds of survival in this difficult business

Click here to register.


October:

What It Takes To Earn a Higher Price

Wednesday, October 18th, 2017 @ 3PM EDT/12PM PDT
Mike Gorman, TechKnowledge Systems
Earn Up To 1.5 BPI CEUs
Free to BPI GoldStar Contractors and BPI Test Centers; $50 fee for all others.

Everyone creates and consumes value. We are constantly making decisions about whether something is worth our money, or trying to convince others to part with their money. That is the essence of pricing. Ninety-five percent of contractors fail within the first 5 years of business. Most often, the only difference between the ones that succeed and fail is that the survivors figured out how to make money sooner rather than later (too late).

During this session, you will learn about:

  • When do customers assess a product primarily or solely based on its price?
  • When do customers assess a product primarily or solely based on its price?
  • Selling at a higher or lower price places different demands on managers and requires different skill sets.

Click here to register.


November:

Danger: Trouble Ahead

Tuesday, November 14th, 2017 @ 3PM EDT/12PM PDT
Tom Grandy, Grandy Associates
Earn Up To 1.5 BPI CEUs
Free to BPI GoldStar Contractors and BPI Test Centers; $50 fee for all others.

90% of all the companies that start up fail the first year! Only one company out of a thousand will ever see its twentieth birthday. Those are scary, but true, statistics. There are lots of reasons companies fail but the bottom line is that there are always "danger signs" along the way that are most often ignored. This presentation will literally list, and review, the major danger signs that are plainly saying, "Stop, take note, trouble ahead!"

During this session, you will:

  • Learn about the seven (7) danger signs
  • Determine if YOUR company is in danger
  • Discover if there are any possible trouble areas, and what to do about them

Click here to register.


Loyalty Leadership: Customers and Employees

Tuesday, November 28th, 2017 @ 3PM EDT/12PM PDT
John Tooley, Advanced Energy
Earn Up To 1.5 BPI CEUs
Free to BPI GoldStar Contractors and BPI Test Centers; $50 fee for all others.

This session will reveal how to develop a leadership approach that is focused on loyalty. We will cover the difference between satisfaction and loyalty. Loyal employees are the pathway to loyal customers. We will also look at increasing lead generation and closure rates by developing loyal customers.

During this session, you will:

  • Recognize the difference between growing and developing a loyal company
  • Calculate the dollar value of loyal customers
  • Prepare to cultivate both loyal customers and loyal employees

Click here to register.


December:

 
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I love being a part of BPI and continuously learning new ways to approach home performance, whether it’s through new certifications or studying the impact of home performance jobs on homeowner health and safety.

- Rob Minnick, Minnick’s Heating & Cooling, Laurel, MD

I listened to your webinar last week through the BPI GoldStar webinar series and I loved it. Very enlightening!

- Jay Swoboda, Energy Pioneer Solutinos, Hastings, NE